The Consulting group of the Media & Advertising vertical at Cybage includes business analysts and solution architects who are functional experts in the Advertising & Marketing, Ad Tech, Media Publishing, Entertainment Production, Social Media, and Interactive TV domains.
A Business Analyst at Cybage partners with clients to envision and deliver an end-to-end solution—right from product conceptualization to solution design and development. The Consulting also spearheads efforts to percolate industry knowledge among the engineering and technical teams, thereby helping deliver better value to our clients.
The Consulting group can take on the role of requirements ownership and help with various product management activities including:
- Competitive analysis
- Gap Analysis—study the ‘as-is’ processes and recommend a leaner ‘to-be’ approach
- Requirement elicitation
- Build vs. Buy evaluations
- System integration approach
- Solution engineering
- Product backlog management
- User Acceptance Testing