Media and Advertising is a collaborative, connected world that requires a consulting-led approach. We help our clients identify all the key parameters vital to the business and create a competitive advantage. 

A Functional Consultant at Cybage partners with clients to envision the business requirements and deliver an end-to-end solution. From product conceptualization to solution design, development, and ongoing enhancements, our domain experts help decide on a solution to provide the maximum business benefit.  

The Functional Consultant also spearheads efforts to percolate industry knowledge among the engineering and technical teams, thereby helping deliver better value to our Media clientele.

Our expertise


  • Competitive analysis
  • Gap analysis—study the ‘as-is’ processes and recommend a leaner ‘to-be approach’
  • Requirement elicitation
  • Prototyping
  • Build vs. Buy evaluations
  • System integration approach
  • Solution engineering
  • Product backlog management
  • User acceptance testing

We would love to hear from you to understand your current IT spread and business needs. Our bespoke consulting services will help address your needs better. For more information, please write to us at