The client is an Australian fashion and lifestyle brand established in 2006, well-known for crafting high-quality and trendy clothing and fashion accessories.
The client expanded from a single store to over 250 outlets across Australia, the UK, New Zealand, Singapore, and the Middle East.
Apart from the physical stores, they also boast an online store offering apparel, footwear, and accessories to a global customer base.
The client partnered with Cybage to deliver personalized experiences and improve decision-making across touchpoints by creating a unified customer database.
Strategic SEO consulting services were required to improve customer retention and brand engagement by launching loyalty campaigns.
They wanted to deliver an omni-channel experience to the visiting customers.
A major ask was to enhance operational consistency across B2C channels.
The company sought Cybage’s help in executing an ecommerce marketing strategy that would help in minimizing disruptions, thereby improving efficiency and customer satisfaction.
Our team automated the product data sync between Akeneo, Magento, and PLM tools, so the client did not have to worry about manual updates or mismatched information about platforms.
We implemented an omnichannel strategy by centralizing order processing and fulfillment across all sales channels, creating a unified customer view, which allowed the client to deliver personalized experiences.
Our retail digital marketing strategy facilitated deployment of scalable marketing automation solutions and search optimization via Fredhopper, bringing about digital transformation for the client.
Our team integrated with third-party marketplaces and added Riskify to ensure smoother order processing and stronger protection against fraud and chargebacks.
Shopping was made easier by adding diversified payment options such as Apple Pay, Google Pay, and Buy Now Pay Later.
We ensured that everything ran smoothly with essential IT and application support and reliable infrastructure management.
On the marketing front, our team of experts executed a retail content marketing strategy that supported campaign execution, created reports, and helped optimize performance to drive better ROI.
The client’s day-to-day operations became more efficient, thanks to automated key processes that led to a reduction in manual interventions, eliminated errors, and achieved cost reduction.
Data got cleaned up and streamlined, removing duplicates and inconsistencies.
We also ensured BAU continuity, eliminating disruptions to the business.
Our team set up a centralized data warehouse to access reports and analytics whenever they needed.
Thanks to the e-commerce marketing strategy, the brand saw a significant rise in conversions and was able to bring back inactive customers.
The overall system downtime and maintenance costs associated with legacy systems dropped, thereby improving the business performance.
