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Cybage Assisted a Global Technology Leader in Integrating Social Media Capabilities

FinTech
Posted On: 29 April, 2024

About the Client

Is a global technology leader established in 2011, renowned for revolutionizing fundraising platforms

Is a pioneer in supporting social enterprises to navigate social challenges with sophisticated, innovative tools

Has formed credible partnerships with organizations such as Oxfam, World Food Program USA, and National Geographic

Has been instrumental in fundraising for social enterprises with more than 2500 successful campaigns

Is recognized by top media publications such as Fast Company and Entrepreneur Magazine for its innovative and impactful work in leading social welfare causes
 

Business Needs

Acquire comprehensive donor insights from across social media platforms to offer customized engagement strategies

Integrate funding from different social media platforms into a centralized finance platform

Develop a unified platform to utilize social media insights and data-driven personalization to maximize donations

Expand user reach and enhance user experience

Solutions

Implemented robust APIs to merge different fundraising platforms for efficient campaign management

Provided granular control over activating Facebook fundraising for individual campaigns to maximize target audience engagement

Deployed a component-based architecture using modern principles of microservices to achieve code modularity, facilitate agile development, and ensure future scalability

Utilized the Karate framework to conduct comprehensive API test automation

Business Impact

Attracted a significantly larger number of NPOs to the platform, resulting in a stronger market position

Enhanced reputation as a dependable and efficient fundraising platform through the successful empowerment of NPOs

Ensured accurate real-time insights and better transparency to track donations across all the integrated platforms

Increased user reach and improved user experience significantly

Established secure user authentication and data access by leveraging OAuth 2.0

Achieved application reliability with minimum disruptions
 

Technology Stack

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Assisted a global technology leader in integrating social media capabilities into a centralized fundraising platform boosting donations_tech stack
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