Established in 2011, the client is a global leader in building a fundraising platform that focuses on supporting social enterprises, providing them with tools to address social challenges effectively.
With over 2,500 successful campaigns, the client’s platform is regarded as one of the best ones out there when it comes to helping social enterprises raise crucial funds.
The client’s innovative approach has been frequently lauded by leading publications, such as Fast Company and Entrepreneur Magazine, solidifying its position as a leader in social initiatives.
The client sought to create a unified platform by leveraging social media insights and data-driven personalization to maximize donations, enhance donor experience, and achieve its mission goals.
Through this platform, the client was looking forward to gaining deeper donor insights, data, and analytics to tailor strategies, content, and targeting, driving engagement and higher contributions with effective campaigns.
Furthermore, the client sought to integrate social media fundraising into a unified platform, offering a compelling and consistent journey for donors to increase engagement and conversions.
Our team streamlined the client’s campaign management by integrating robust APIs with various fundraising platforms.
To enable tailored strategies and effective audience targeting, we helped the client gain granular control over activating Facebook fundraising for individual campaigns.
We implemented a synchronized approach to track donations and goals across all integrated platforms, providing real-time insights and enhancing transparency.
Furthermore, we achieved seamless integration with Facebook and Instagram by leveraging OAuth 2.0 for secure user authentication and data access.
Our team implemented a component-based architecture aligned with modern microservices principles for code modularity, agile development, and future scalability.
To ensure application reliability and minimum disruptions, we deployed the Karate framework for comprehensive API test automation.
The client’s platform attracted more non-profit organizations (NPOs), solidifying their market position and the platform’s value proposition.
Furthermore, the client's reputation as a reliable and effective fundraising platform strengthened by successfully empowering NPOs.
The client achieved positive results in its overall business and attracted more donations with an expanded reach and an improved user experience.
With successful collaborations with NPOs the client was able to raise more funds and increase the number of transactions through a revenue-sharing model.
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