CybageDigital is pleased to launch our S.C.O.R.E. framework to help brands achieve their goals by defining their digital strategy; identifying personas and creating advanced audience segments; developing engaging, effective creatives and content to be deployed across channels; and leveraging tools for marketing automation. All of this is done with a scientific, data driven approach enabling insights that feed into both the marketing strategy as well as ongoing optimization.

Technology is changing the society; it is embedded in everything we do, improving the ways we work, live, and experience this world. But we are looking at a greater transformation at play, where the unprecedented influence and access businesses enjoy today come with a challenging set of responsibilities. It is essentially looking beyond the digital into a place where technology is built into every single interaction.