- A leading Australia-based data analytics & marketing consulting firm with core competencies in digital media, Google Cloud and Marketing Platform.
Success Story
About the Client
Business Needs
- Migration from Universal Analytics (UA) to Google Analytics 4 (GA4)
- Set up GA 360 and GTM 360 accounts for end clients
- Audits for existing GA & GTM implementations
- Enhancements to the current set up
- Creation of Data Studio dashboard
- Reporting and analysis
Solutions
- Enabled end customers to track website performance with GA 360 and GTM 360 implementation
- Identified gaps in the current accounts (e.g.: account settings, tags & triggers and so on) by auditing the existing implementation end-to-end
- Ensured enhancements with additional events set-up, ecommerce implementations, content and channel grouping
- Delivered actionable business insights
- Monitored website and online channel performance by creating dashboards
- Migrated to GA4 account as UA was globally discontinued
Business Impact
- Enhanced data accuracy & authenticity
- Well-informed marketing decisions
Technology Stack
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