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Leading Media Agency Achieves Operational Uniformity, Powered by Datorama Insights

Success Story

Services:
  • Technology Solutions
  • Digital Marketing

Leading Media Agency Achieves Operational Uniformity, Powered by Datorama Insights

Media & Advertising
Posted On: 20 March, 2024

About the Client

  • One of the world’s leading media communications specialists had complex & high-volume data requirements.
  • Multiple tools were evaluated in the Discovery Phase and Datorama implementation was recommended due to the nature & volume of operations.
  • Datorama-backed smarter, cross-channel insights empowered the marketing teams functioning across 50 markets to improve their ROI. 

Business Needs

  • Centralized ETL system for the reporting data across channels & regions
  • Consistent taxonomy & process unification for the campaigns
  • Uniformity in budget allotment & handling across regions
  • Reduced bespoke development efforts for complex dashboard requirements
  • Reusable scripts & components to minimize time & efforts
  • Unified view of the reporting data from different sources
  • Integration of BI tools
  • Consolidation of view across workspaces, regions, & BUs

Solutions

  • Leveraged Datorama’s centralized, automated, & scalable ETL & reporting system
  • Customized mapping of planned vs. actual data with the Cost Center feature
  • Created custom scripts to:
  • Refine naming conventions
  • Define the data load rules
  • Configured external spend sources using custom data tables
  • Built rich reporting dashboards to support multiple widgets & creation of custom widgets
  • Created reusable components for uniform transformations across connectors
  • Enabled direct & indirect external connections to data visualization tools
  • Developed a consolidated view with the Executive Workspace:
  • For region-wise performance based on revenue & spend

Business Impact

  • Minimized manual intervention requirements
  • Enabled error-free data visualization
  • Optimized processes & enhanced focus on strategy
  • Delivered campaign performance visualization in only a few clicks
  • Improved adoption of Datorama reports across multiple markets
  • Ensured structured reporting for each BU & campaign

Technology Stack

Leading Media Agency Achieves Operational Uniformity, Powered by Datorama Insights
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