- One of the world’s leading media communications specialists had complex & high-volume data requirements.
- Multiple tools were evaluated in the Discovery Phase and Datorama implementation was recommended due to the nature & volume of operations.
- Datorama-backed smarter, cross-channel insights empowered the marketing teams functioning across 50 markets to improve their ROI.
Success Story
About the Client
Business Needs
- Centralized ETL system for the reporting data across channels & regions
- Consistent taxonomy & process unification for the campaigns
- Uniformity in budget allotment & handling across regions
- Reduced bespoke development efforts for complex dashboard requirements
- Reusable scripts & components to minimize time & efforts
- Unified view of the reporting data from different sources
- Integration of BI tools
- Consolidation of view across workspaces, regions, & BUs
Solutions
- Leveraged Datorama’s centralized, automated, & scalable ETL & reporting system
- Customized mapping of planned vs. actual data with the Cost Center feature
- Created custom scripts to:
- Refine naming conventions
- Define the data load rules
- Configured external spend sources using custom data tables
- Built rich reporting dashboards to support multiple widgets & creation of custom widgets
- Created reusable components for uniform transformations across connectors
- Enabled direct & indirect external connections to data visualization tools
- Developed a consolidated view with the Executive Workspace:
- For region-wise performance based on revenue & spend
Business Impact
- Minimized manual intervention requirements
- Enabled error-free data visualization
- Optimized processes & enhanced focus on strategy
- Delivered campaign performance visualization in only a few clicks
- Improved adoption of Datorama reports across multiple markets
- Ensured structured reporting for each BU & campaign
Technology Stack
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