Success Story

• The client is a media and entertainment technology firm that offers patented applications designed to enable programmatic advertising for cable networks through a unique workflow.
• Their platform allows cable networks to create ad packages and publish their inventory, making it accessible to buyers.

The client aimed to strengthen their advertising ecosystem by building scalable platforms that support programmatic monetization and intelligent ad delivery. They wanted to -

• Develop new applications for the Supply Side Platform (SSP) and Private Marketplace (PMP) to enable programmatic ad transactions and improve supply-side monetization.
• Create an Ad Decision Service (ADS) that serves as a platform for intelligently selecting and delivering ads across linear broadcasting environments.
• Establish a modern DevOps framework to enable automated, reliable, and efficient application development and deployment.
• Enhance the capabilities of the existing ecosystem to support efficient and high-performance digital advertising operations.

Cybage implemented holistic Azure-based solutions to establish a scalable, automated cloud-native delivery framework that streamlined releases and improved platform reliability. Our team:

• Led end-to-end requirement analysis, architecture design, and platform development to build a robust engineering foundation for SSP, PMP, and ADS platforms.
• Designed applications with Azure as the core ecosystem, leveraging native capabilities for high performance and seamless integration.
• Facilitated intelligent workload scaling using event-driven autoscaling mechanisms to manage fluctuating application demand efficiently.
• Ensured platform reliability by addressing critical non-functional requirements (NFRs) such as high availability, fault tolerance, zero-downtime deployments, disaster recovery, and security compliance.
• Implemented a GitOps-driven CI/CD framework to automate deployments across container environments, accelerating release cycles while ensuring consistent and reliable delivery.

• Expanded market reach through multi-platform enablement, allowing broader accessibility and increased customer adoption.
• Accelerated deployment cycles via automated and event-driven scaling, enabling faster and more reliable application releases.
• Improved operational visibility and responsiveness, resulting in faster feedback, proactive issue resolution, and stronger support across the application lifecycle.