- A leading liquor supermarket chain in Australia with over 250 stores located across the country.
- Offers a range of alcoholic and non-alcoholic beverages at affordable prices.
- Has a website where customers can purchase their favorite drinks and have them delivered to their homes on time.
Success Story
About the Client
Business Needs
- Increase organic visits and local search visibility for the website.
- Reduce check out and payment dropouts at the final step of purchase.
- Improve the Click-Through-Rate (CTR) on the website.
Solutions
- Conducted a pre-optimization analysis along with a comprehensive SEO audit to identify the pain points.
- Analysed the competition, determined the cause for call drops, and automated business listings.
- Performed a technical SEO analysis that focused on core web vitals.
- Ran a funnel analysis and carried out A/B testing.
- Identified the root cause for high page load time on desktop and mobile devices along with sharing recommendations for improvement.
- Generated a hypothesis that suggested shipping costs and taxes were a reason for call drops.
- Studied visitor behavior through heat maps and session recordings.
- Created new page variations that highlighted shipping and tax details.
- Identified the un-optimized GMB listings and improved local search visibility.
- Located the toxic backlinks that were affecting the website authority.
Business Impact
- 45.42% upswing in organic clicks.
- 21.72% boost in organic visits.
- 66.84% increment gained in organic revenue.
- 47% improvement recorded in dropouts.
- 56.75% upsurge in organic impressions.
Technology Stack
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