Success Story

Services:

Creative Analytics and Product Engineering for a Leading Mobile in-app 'Ad Networks' for video ads

Media & Advertising

Posted On: 21 March, 2024

A mobile ad generation company with presence in 7 countries
The audience is highly engaged, and interacts with 60,000 active mobile apps daily, on 2 billion unique devices
5 billion ads served monthly, 24+ data points analyzed to accurately predict performance, and 493k hours saved each year by creative tech

Evaluate / Analyse various video creative attributes (frames, colors, brightness, transition, velocity, contour, etc.) to predict the performance of ads across various regions according to the CVR-install & impressions
Analyze historical creative performance data (install, impressions & geographical) and use it for creative analysis

Performed creative analytics using two processes:
Historical Data Analysis: One-time process with one data set (over 80k creatives).
Creative Analysis: Repetitive process for every creative that a user would like to analyze
Created dashboards / reporting metrics:
Detailed KPIs Defined: Display color, brightness, transition, velocity & contour-related analytics in separate graphs
Mobile App Dashboard: Combined all attributes of data and drew single donut chart around creative optimization
Did Creative Performance Prediction for:
Different ranges (scores) to determine if the creative is optimal (for a given genre & geo) or not

Better understanding about ad performance based on combination/attributes in various geographies
Optimization of creative production according to ad performance
Dashboards/Reports created:
Showcased the creative analytics
Enabled creative agencies & brands to optimize their creative development process