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Cybage Designed a Single Sign-On (SSO) Platform for a Large Media House to Overcome its CRM Challenges

Success Story

Services:
  • Platform & Integrations
  • Customer Relationship Management (CRM)
  • Microsoft Dynamics

Cybage Designed a Single Sign-On (SSO) Platform for a Large Media House to Overcome its CRM Challenges

Media & Advertising
Posted On: 22 March, 2024

About the Client

  • Is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms.
  • Has over 50 products and brands in 4 four languages
  • Reaches 81 million homes across Asia, the Middle East, and Australia

Business Needs

  • Build an SSO platform for quick login to digital media verticals
  • Set up a one-time login for business users accessing the portal
  • Create social media sign-ins for customers to enter the network
  • Enable email configuration for easy access
  • Manage information to analyze and identify new business opportunities

Solutions

  • Implemented CRM enhancements to promote product innovation and monetization strategies
  • Ensured the CRM platform maintains a smooth customer experience
  • Designed and developed a robust SSO authentication mechanism for the end user that synchronizes with CRM data
  • Provided SSO support to business users of SSO sites

Business Impact 

  • Streamlined the login process for business users by providing uniform interface for SSO across various digital properties
  • Increased visibility of business performance by enabling retrieval of critical information for unique customers and their demographics
  • Improved the management of master data for SSO web application by leveraging CRM’s administrative console
  • Strengthened the platform’s capability for identifying new business opportunities
  • Improved the configurable section of the SSO web application
  • Enhanced the subscription management system for customers
  • Boosted the CRM experience by creating a Customer 360 gateway to acquire valuedriven metrics

Technology Stack

Cybage Designed a Single Sign-On (SSO) Platform for a Large Media House to Overcome its CRM Challenges
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