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Delivered a Game-changing Advantage for a Media and Entertainment Services Client by Leveraging Ai to Boost Automation Productivity

Success Story

Services:
  • Product Engineering
  • Technology Solutions

Delivered a Game-changing Advantage for a Media and Entertainment Services Client by Leveraging Ai to Boost Automation Productivity

Media & Advertising
Posted On: 3 March, 2025

About the Client

  • Is a leading provider of cloud-based enterprise software and data services for the Media & Entertainment industry
  • Aims to simplify and optimize digital distribution for its clients
  • Simplifies the complexities of video distribution for customers, assisting them in understanding content value, optimizing content usage, and driving revenue growth
  • Specializes in delivering Software-as-a-Service (SaaS) solutions for industries including:
  • Data Management
  • Analytics
  • Contract/Deal and Royalty Management Applications
  • Television and Film Production
  • Broadcasting
  • Streaming Services
  • Content Licensing and Distribution

Business Needs

  • Automate 10,000+ test cases for clients across a range of environments
  • Optimize regression testing by minimizing manual effort and accelerating turnaround time
  • Refine the QA process to ensure rapid release and market delivery of new features
  • Reallocate resources from routine tasks to prioritize innovation and enhance testing scalability
  • Ensure highest testing standards while implementing the most effective QA practices
  • Reduce redundancy in efforts while ensuring thorough test coverage in each release cycle, facilitating innovation and scalable testing

Solutions

  • Designed flexible and reusable test scripts across clients and environments, reducing rework
  • Optimized workflows by leveraging MABL's AI-powered automation
  • Streamlined automation by prioritizing high-value test cases across environments and setting up a dedicated Testing Center of Excellence
  • Automated sanity, regression, and compatibility test cases, emphasizing high-risk areas
  • Developed and implemented a scalable automation solution using the MABL platform
  • Deployed JavaScript snippets and environment-specific configurations for dynamic testing needs
  • Fast-tracked test case automation to meet tight release deadline

Business Impact

  • Enhanced test coverage, increased reliability, and lowered maintenance costs by leveraging AI technologies
  • Boosted automation productivity by 350% through MABL automation
  • Provided a minimal-code experience for  non-technical and business users, while granting developers full code flexibility to address complex scenarios through AI integration
  • Eliminated redundant manual tasks,  allowing focus on strategic priorities while achieving a 12X improvement in test execution efficiency
  • Secured major annual savings by decreasing dependency on manual testing
  • Decreased regression testing time from weeks to days, enabling faster feature deployments across diverse environments
  • Boosted scalability and coverage with comprehensive automation coverage across 10,000+ test cases and multiple client environments

Technology Stack

Delivered a Game-changing Advantage for a Media and Entertainment Services Client by Leveraging Ai to Boost Automation Productivity
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