Success Story

Services:

Delivering Smart Solutions, Driving Faster Results. A Leading Account-Based Marketing (ABM) Firm Witnessed Reduction in Expenses and Faster Deployment on AWS Cloud.

Media & Advertising

Posted On: 22 March, 2024

The client is headquartered in New York and has a B2B marketing technology platform that unifies targeted advertising and content syndication with attribution metrics to show measurable ROI.
The platform helps optimize the buyer journey using technology and actionable data to identify, engage, and convert prospects.

An in-house applications and platform hosting infrastructure that is secure and scalable.
Development of an agile, innovative, and cost-efficient computing environment.
A centralized logging tool to monitor all applications and infrastructure logs.
Reduction of operational costs. Elimination of cumbersome setups of third-party tools.

Implemented AWS cloud platform to bring down setup time and cost.
Enabled utilization of Amazon Elasticsearch Service that offers Kibana as an in-built plugin to configure logging.
Created a CI/CD environment for automatic deployment of apps on AWS from code repository.
Leveraged Amazon Elastic Container Service (ECS) to deploy, scale, and monitor applications.
Used Docker containers to host the applications.
Utilized serverless library to integrate with AWS Lambda for data management.

20% reduction in operational costs by deploying a fully-managed cloud service.
Automated build process saved 8 hours a week and enabled faster product delivery.
Deployment time reduced by 25%.
Built a scalable, maintainable, and secure infrastructure to handle huge measurement data.