Success Story

Services:

Enhanced Subscription Rate and Improved the Brand Message for a US-Based Audio Streaming Service Provider

Media & Advertising

Posted On: 21 March, 2024

A leading US-based audio streaming service provider delivering live radio shows, news, sports commentary, music, and podcasts to millions of users.
Works with popular digital assistants such as Alexa, Google, and Cortana.
Has 120K radio stations with listeners in 197 countries.

Conducted a user-centric evaluation for the landing pages.
Followed a DevOps approach to ensure the solution was secure, modular, organized, and easy to develop, test, and deploy.
Highlighted features like live football scoreboard, live radio talk shows, and on-demand content.
Created a report to understand implications related to usability and visual design.
Improvised visual attributes that included fonts, colors, imagery, typography, and style of content.
Formed user personas centered around subscribers' goals, motivations, and interests.
Materialized a contemporary design that highlighted the content, images, and overall layout.
Updated content based on sentiment to aid conversions.
Composed a live scoreboard with testimonials to create interest.
Designed persuasive CTAs for quicker conversion.

Formulated a prominent value proposition and a compelling marketing story with reasons to believe in the brand.
Improved CX to boost customer sign-ups and subscriptions.