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Enhanced the customer on-boarding experience for a media-website

Success Story

Services:
  • Digital Transformation

Enhanced the Customer On-Boarding Experience for a Leading Media Streaming Platform

Media & Advertising
Posted On: 21 March, 2024

About the Client

  • A US-based media and entertainment company that streams high-quality content for its viewers.
  • Provides its services through video distributors, cable operators, satellite television providers, telecommunication companies, and online & digital networks.
  • Has 7500+ television episodes and feature films available for its subscribers.

Business Needs

  • Improve the subscription rate for the streaming platform.
  • Enhance the on-boarding experience for prospective customers.
  • Revamp the content and programme list on the channel.
  • Create a better on-demand movie viewing experience.

Our Solutions

  • Conducted a usability review to identify the value proposition.
  • Administered a competitive analysis to benchmark the platform against the competition.
  • Created a detailed report that provided actionable recommendations.
  • Designed landing pages with a crisp and impressive design.
  • Formulated CTAs and entry points to influence on-boarding decisions.
  • Improved the information architecture and on-demand search filters.
  • Enhanced the sorting mechanisms to support discoverability.
  • Operated 30+ social campaigns at once.
  • Refined interaction patterns to aid learnability.

Business Impact

  • Achieved higher conversion rates.
  • 43% decrease in cost per signup due to efficient targeting.
  • 142% increase in signups.
  • Enhanced usability and CX for a smooth on-boarding experience.

Technology Stack

Enhanced the customer on-boarding experience for a media-Tech stack
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