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Evaluated IT Infrastructure to Enhance Scalability, Growth, and Data Workflow Efficiency for a Digital Marketing Agency

Media & Advertising
Posted On: 3 April, 2025

About the Client

Is a prominent digital marketing agency offering a comprehensive range of services designed to enhance business growth and online presence.

Delivers end-to-end solutions tailored to address specific marketing priorities and achieve performance goals.

In email marketing, it empowers businesses to efficiently reach their target audiences through effective email marketing solutions.

Business Needs

Conduct a gap analysis of the current infrastructure, identify shortcomings, and recommend solutions while integrating and promoting automation to optimize inefficient data workflows.

Solutions

Conducted the necessary due diligence and system evaluation, leading to the following recommendations:

  • Optimize infrastructure by consolidating AWS and Azure services while implementing monitoring dashboards
  • Implement containerization to enhance scalability and deployment efficiency
  • Establish CI/CD pipelines to improve efficiency, reliability, and agility
  • Enhance API scalability to accommodate projected data growth
  • Automate data ingestion and integrate performance data into Snowflake for improved analytics
  • Streamline data management to reduce operational costs
  • Remove inactive and outdated data to boost performance
  • Automate reporting to generate actionable insights

Business Impact

  • A boost in data management efficiency, reducing overhead costs
  • Optimized performance by eliminating inactive and outdated data unnecessarily occupying storage
  • Enhanced scalability and accelerated growth by futureproofing APIs with apt infrastructure alignment
  • Strengthened reporting and analytics to promote informed decision-making based on campaign data

Technology Stack

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Assessed IT infrastructure to drive scalability, accelerate growth, and optimize data workflows for a leading digital marketing agency_Tech stack.webp
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