Success Story

The client is a fast-paced digital marketing agency that:

• Specializes in direct-to-consumer brands.
• Offers customized solutions using its Customer Acquisition Engine for a higher customer reach and revenue growth.
• Provides and manages ads across multiple publishers through managed solutions.

• Fuel direct-to consumer growth by creating personalized conversion pathways.
• Drive campaign optimization decisions by data science.
• Build customized solutions specific for brand clients.
• Build unified cross-channel analytics platform.

• Campaign Planning.
• Continuous Optimization.
• Calculating Customer LTV.
• Ad Insights.
• Customized Partner Tools.
• Landing pages and microsites.
• Designed and implemented integrations with various CDPs and MMPs.
• Designed and built an attribution modelling solution for a major streaming network.
• Built multiple modules for a unified cross-channel analysis to ensure rapid development.
• Created landing pages for partners to provide a personalized user experience.
• Introduced automation suites for all the above to ensure timely and quality delivery.
• Provided 24*7 DevOps support for ensuring high availability and minimal downtime.

A leading ridesharing company achieved the below using this customer acquisition engine

• 50% reduction in scalability issues and infrastructure costs.
• 30+ campaigns run at once.
• 142% increase in sign-ups.
• 43% decrease in cost per signup due to efficient targeting.
• 17% higher conversion lift for a consumer product company using the personalized payments flow and landing pages for users.
• 40% increase in signups for two successive years for a major American premium cable and satellite television network.