Success Story

The client is a well-known media company and a major player in the out-of-home (OOH) advertising industry, specializing in impactful visuals across various high-traffic locations. Through its extensive network of traditional and digital billboards, transit displays, and other large-format advertising installations, the company reaches millions of consumers across North America. They offer a mix of static and digital out-of-home (DOOH) solutions in prime locations, including highways, city centers, rail stations, airports, and sports arenas.

The client's expanding programmatic DOOH operations were constrained by a legacy monolithic architecture and manual infrastructure management. Their reliance on x86-based EC2 instances created challenges such as limited scalability, reduced operational efficiency, and higher cloud costs.

By partnering with Cybage, the client wanted to:

• Modernize legacy architecture and automate infrastructure provisioning.
• Build a secure, scalable AWS environment with role-based access control (RBAC).
• Ensure cost-optimized operations and compliance with the OWASP Top 10 security standards.
• Establish a resilient, highly available platform capable of supporting thousands of screens.

• We replatformed the legacy monolithic application to AWS and rearchitected it into microservices deployed on Amazon EKS.
• By implementing Infrastructure as Code (IaC) using Terraform, we standardized provisioning across development, staging, and production environments.
• We established automated CI/CD pipelines using Jenkins and Helm for containerized application validation, testing, and deployment.
• We configured Kubernetes orchestration and horizontal autoscaling to support dynamic workload demands.
• Using cloud-native services and APIs, we integrated Publishing Systems, Players, the Inventory Management System (IMS), and Programmatic Partners. ​
• By leveraging AWS DMS and AWS Lambda, we ensured data migration and real-time event-driven ad-serving workflows.
• Our experts developed Admin, Rules Engine, and Reporting interfaces for inventory management, bidding operations, Proof of Play tracking, and operational monitoring.
• We implemented ADFS-integrated authentication, role-based access controls, least-privilege IAM policies, MFA protection, and centralized audit logging.
• Penetration testing and security validation were conducted to ensure alignment with the OWASP Top 10 standards.
• We migrated production workloads to AWS Graviton-based instances, validating ARM compatibility across containerized services and deployment pipelines.

• 25% reduction in infrastructure costs during development. Ongoing cloud optimization also led to sustained production cost efficiencies.
• Higher ad request processing capacity, enabled by real-time inventory validation and auction execution, supports increased advertising volumes.
• 5x increase in platform scale, enabling growth from 1,000 to 5,000 screens while maintaining high availability and consistent performance.
• Fewer deployment errors and greater environment consistency, accelerating feature releases and improving operational reliability.​
• Zero critical vulnerabilities identified following comprehensive security testing and validation.
• End-to-end workflow automation reduced manual intervention and improved operational consistency.
• Improved governance and data protection were enabled through encryption, role-based access controls(RBAC), and continuous monitoring.
• 10% reduction in EC2 costs achieved through AWS Graviton adoption, maintaining or improving CPU utilization and throughput.

• Enabled end-to-end programmatic monetization of unsold DOOH inventory​
• Achieved sustained cloud savings of ~$96K annually through cost optimization​
• Delivered zero critical or high-risk vulnerabilities aligned with OWASP standards​
• Increased ad request handling capacity through seamless third-party integrations​
• Implemented secure, role-based access control with ADFS​
• Deployed automated, scalable AWS environments using Infrastructure as Code (Terraform)​

Scalable and Future-Ready, Architecture & Engineering | Security-First Approach | Seamless System Integration Excellence | Cloud & Cost Optimization Expertise

• The scalable and secure AWS-based platform positioned the client to expand programmatic partnerships and increase ad volume with ease.
• With a cloud-native architecture, we enabled advanced targeting, real-time optimization, and faster feature rollouts while maintaining cost efficiency and strong governance.
• Our automated and secure platform was built to adapt to evolving advertising technologies and future market demands.​