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Cybage Re-Engineered and Migrated a Magento Based E-Commerce Solution to Sap Hybris

Retail
Posted On: 20 March, 2024

About the Client

  • An India-based leading gifting service provider that offers a range of attractive items at great prices.
  • Offers over 100K products to pick from depending on the person, occasion, and budget.

Business Needs

  • Migrate to Hybris commerce platform to support business growth.
  • Deliver great customer experience with fast and optimized search.
  • Improve overall website performance.
  • Extend support for onboarding white-labeled corporate microsites.
  • Enable integration with other systems for sharing content and product data with media assets.
  • Facilitate integration with channel partners.

Solutions

  • Re-engineered the e-commerce solution on Hybris platform.
  • Added support for personalizing a gift with size, height, name and many more parameters.
  • Defined workflow for product content processing across different sub-systems.
  • Administered seamless integration with ERP, CRM, and other systems.
  • Implemented promotions and campaign management using Mailchimp.
  • Enabled custom processing of B2B orders.
  • Facilitated integration with e-wallet system for wallet payments.
  • Enabled, configured, and optimized SOLR search-based on business requirements.
  • Developed a dynamic pricing mechanism to manage dynamic price adjustments.
  • Provided benchmarking and optimization of performance across the ecosystem.

Business Impact

  • Enhanced customer experience starting from selecting the right gift for the occasion to delivery.
  • Received numerous positive reviews due to the enhanced performance and flexibility on the website.
  • Ensured continuous scalability and robustness across the Hybris platform.

Technology Stack

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Cybage Re-Engineered and Migrated a Magento Based E-Commerce Solution to Sap Hybris
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