- The client is a global leader in direct selling, offering a diverse portfolio of health, beauty, personal care, and home care products through an extensive network of independent business owners.
- With a strong presence across multiple international markets, the client serves millions of customers while continuing to expand its digital commerce capabilities.
Success Story
About the Client
Business Needs | Driving Retail Digital Transformation
The client was looking for a digital transformation to redefine their omnichannel retail strategy and deliver it at scale. The key requirements were as follows:
- Modernize a fragmented, legacy multichannel setup into a unified platform after compounding disparate systems and migrating to SAP Hybris.
- Enable seamless mobile shopping and connected in-store digital experiences to bridge online and offline customer journeys.
- Support end-to-end order management across all sales channels to ensure consistent, accurate fulfillment.
- Execute the transformation in phased stages to minimize business disruption and ensure continuity.
Solutions | Enterprise Commerce Modernization in Action
Cybage addressed these challenges by delivering the following enterprise commerce modernization solutions:
- Led end-to-end platform transformation, migrating to SAP Hybris to enable true omnichannel retail capabilities.
- Built native mobile apps and designed digital in-store kiosk experiences for a connected customer journey.
- Delivered an enterprise CMS, allowing business teams to manage content independently.
- Integrated intelligent enterprise search for improved product discovery.
- Defined the customer journey and experience strategy for a smooth transformation.
Business Impact | Enabling Omnichannel Excellence and Digital Growth
- Achieved a seamless, unified customer experience, leading to an increase in engagement and retention.
- Expanded digital revenue channels through mobile commerce and in-store kiosks.
- Accelerated content publishing through self-service capabilities for business users.
- Enabled a scalable, modular foundation to support future growth.
Technology Stack
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