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Services:
  • Technology Solutions
  • Digital Transformation

Modernized a Global Direct-Selling Enterprise's Digital Commerce Ecosystem to Deliver a Seamless Omnichannel Customer Experience

Retail
Posted On: 7 August, 2026

About the Client

  • The client is a global leader in direct selling, offering a diverse portfolio of health, beauty, personal care, and home care products through an extensive network of independent business owners.
  • With a strong presence across multiple international markets, the client serves millions of customers while continuing to expand its digital commerce capabilities.

Business Needs | Driving Retail Digital Transformation

The client was looking for a digital transformation to redefine their omnichannel retail strategy and deliver it at scale. The key requirements were as follows:

  • Modernize a fragmented, legacy multichannel setup into a unified platform after compounding disparate systems and migrating to SAP Hybris.
  • Enable seamless mobile shopping and connected in-store digital experiences to bridge online and offline customer journeys.
  • Support end-to-end order management across all sales channels to ensure consistent, accurate fulfillment.
  • Execute the transformation in phased stages to minimize business disruption and ensure continuity.

Solutions | Enterprise Commerce Modernization in Action

Cybage addressed these challenges by delivering the following enterprise commerce modernization solutions:

  • Led end-to-end platform transformation, migrating to SAP Hybris to enable true omnichannel retail capabilities.
  • Built native mobile apps and designed digital in-store kiosk experiences for a connected customer journey.
  • Delivered an enterprise CMS, allowing business teams to manage content independently.
  • Integrated intelligent enterprise search for improved product discovery.
  • Defined the customer journey and experience strategy for a smooth transformation.

Business Impact | Enabling Omnichannel Excellence and Digital Growth

  • Achieved a seamless, unified customer experience, leading to an increase in engagement and retention.
  • Expanded digital revenue channels through mobile commerce and in-store kiosks.
  • Accelerated content publishing through self-service capabilities for business users.
  • Enabled a scalable, modular foundation to support future growth.

Technology Stack

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Tech Stack.webp
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