Success Story

• World’s third-largest market research company with 80+ years of data science experience.
• Operates in 90 markets with 16,000+ market research experts offering relevant market intelligence and consumer information.
• Delivers vital global insights in customer experience, experience innovation, health, and public affairs domains.

• Require effective panel management, survey management, and rewards management tools to examine public opinion on major issues and access the attitudes of opinion-forming stakeholder audiences.
• Need software for facilitating collation of independent and neutral customer/audience data to effectively analyze and report
• Adopt modern project management practices

• Designed and developed multi-tiered, scalable, efficient components in core applications using .NET and MS Dynamics CRM tools
• Used Azure Pipelines’ I/CD setup to move to automated deployments
• Undertook manual testing of core and CRM applications and test management using Azure Test Plans
• Migrated 10K+ test cases to Azure Test Plans
• Implemented Azure DevOps for tasks planning, tracking, and reporting, and the management of:
• Requirements
• Releases
• Knowledge documents
• Configurations
• Integrated all different survey and panel management applications and streamlined the associated workflows
• Designed panel management platform that achieved high operational efficiency by appropriately identifying, tracking, and managing all operational tasks related to survey creation, sampling, survey distribution, and data collect
• Optimized all the supporting applications to reduce rework and time
• Provided insights into ongoing active tasks through insightful, user-friendly dashboards
• Offered a fast, secure, and highly available user experience to panel audiences

• Performed Successful Panel Management for 1M+ panelists of which 200K+ are active panelists for in-house and other client specific panels*
• Ensured Efficient Device Inventory Management for active panelists
• Offered systematic insights into lead/cycle times for feature developments, and made 250+ pages available through effective knowledge management via Wiki
• Achieved Successful Survey Management with 200+ surveys per quarter and 500+ assignments amid varied demographic groups**
• Accomplished Better Visibility and Low Turnaround time with monitoring dashboards and automated status report generation
• Minimized Communication via email/Excel sheets owing to improved management of various tasks
• Introduced multiple reward options, such as ADR, Amazon, and cheques, for panelists with $750K+ worth quarterly redemptions
• Reduced Deployment Issues owing to automation

*Active panelist count varies

** Survey count varies