Success Story

The client is a US-based market research platform that connects brands with a diverse panel of consumers and professionals to gather real-world insights. Their platform allows firms to validate ideas, refine offerings, and make data-driven decisions through online, mobile, and in-person research studies.

As access was limited to a desktop-based web portal, the client aimed to expand reach through new channels while modernizing the platform for scalability, speed, and cost efficiency.  

To facilitate this transition, the following focus areas were identified:

• Introduce a new mobile channel to extend platform access and improve user engagement.
• Create an accessible and intuitive experience that empowers users to connect anytime, anywhere, on any device.
• Modernize existing codebases by introducing enhancements without disrupting ongoing operations.
• Efficiently manage demand fluctuations with auto-scaling capabilities to ensure consistent performance.
• Streamline resource onboarding for faster turnaround times and rapid deployment cycles.
• Ensure cost-effectiveness while maintaining high operational performance and reliability.

To support channel expansion and enable a scalable, future-ready platform, Cybage supported the client by implementing the following solutions:

• Developed a Flutter-based mobile application to extend access across devices and enhance user reach.
• Built new backend APIs for the mobile app, designed for reuse across the web portal.
• Deployed backend APIs on AWS Lambda to achieve cost efficiency, scalability, and high performance.
• Modernized the platform to support cloud adoption and auto-scalability.
• Implemented automated CI/CD pipelines to accelerate build and release cycles, enabling faster and more efficient deployments.

• Facilitated always-on access to prospects through a mobile app, increasing user engagement and broadening audience reach.
• Delivered high-performing backend APIs with consistent responsiveness using serverless architecture.
• Effectively managed demand fluctuations with auto-scaling capabilities to ensure an uninterrupted user experience.
• Reduced infrastructure costs through pay-as-you-go serverless models.
• Achieved a seamless balance of scalability, cost-effectiveness, and performance with AWS-powered hosting.

Successfully launched a mobile app with core and enhanced features, including study participation, gamification, rewards, and push notifications. 

Mobile-First Experience Enablement | API-Led Engineering Approach | Serverless & Cloud Optimization Expertise | Seamless Legacy Modernization

• Evolve the development platform to support future feature enhancements and new channel integrations.
• Strengthen Continuous Integration (CI) & Continuous Delivery (CD) services and automation frameworks to further improve resilience, reliability, and faster releases.
• Optimize infrastructure to seamlessly handle growing data volumes and increasing velocity.