Success Story

• The client is a leading provider of meetings, events, and hospitality management technology. They offer an all-in-one platform that automates planning processes and integrates with major CRM and marketing tools to streamline workflows and enhance event experiences.

The client sought to modernize its event technology ecosystem with a scalable, AWS-based foundation to support rapid growth, acquisitions, and evolving customer expectations. Their goals were to: 

• Enable role-based, easy-to-consume insights that reduce manual  effort, improve stakeholders' visibility, and support faster, more informed decisions.
• Build a unified, scalable, and cost-efficient data and reporting architecture on AWS, bringing together data from across products and acquisitions into a single, consistent view.
• Improve platform performance, stability, and security across the event lifecycle by reducing production issues and strengthening governance.
• Integrate external partners and regulatory systems to support compliant operations, real-time data exchange, and better user 
  experiences.
• Simplify and standardize billing and quote-to-cash processes to improve accuracy, reduce operational friction, and support growth.
• Enhance user and administrative control with intuitive interfaces and clear visibility into usage, access, and multi-team operations to drive adoption and boost engagement.
• Ensure secure, accessible, and compliant experiences across global deployments to build trust with enterprise users and regulators. 

Cybage built a unified, cloud-enabled platform on AWS that simplified operations, improved visibility, and supported business growth across the event ecosystem. 

• We delivered a role-based analytics and reporting platform with  intuitive insights, natural language querying, self-service dashboards, and regularly updated forecasts, powered by a scalable cloud data layer.
• By building a modern ELT-based data platform on Snowflake, we helped the client leverage AWS services to unify data across acquired products, enable high-speed ingestion, and support governed, SQL-based enterprise reporting.
• Through extended platform capabilities, we enabled secure, API-led integrations with external partners and regulatory systems to support compliant operations and real-time data exchange.
• We improved platform stability and resilience by resolving critical production issues, modernizing core systems, and strengthening security controls.
• Our team redesigned admin, back-office, and on-site workflows to improve visibility and enable multi-team dashboards.
• We modernized and centralized billing and quote-to-cash processes with scalable pricing models and Salesforce-aligned automation. 

• Achieved 4% year-on-year growth in customer base, reflecting sustained platform adoption and expanding market presence.  
• Supported 30+ languages and 1,200+ customers globally, enabling broader reach across regions and user segments.
• Managed 200,000+ events annually, with over $18 billion in RFP value, supporting large-scale operations and improving venue discovery across 30,000+ hotels and locations.  
• Accelerated decision-making and improved planning accuracy by enabling faster access to insights, better budgeting, capacity planning, and fewer last-minute adjustments.  
• Increased platform adoption and user satisfaction through intuitive, consistent reporting and improved visibility across planners, marketers, and administrators.
• Achieved operational efficiency and cost savings while enabling revenue growth, faster market entry, and improvedconversion rates through streamlined processes and optimized use of AWS.  
• Strengthened platform reliability and built a scalable data foundation on Amazon Web Services, ensuring consistent performance, compliance, and readiness for future growth and acquisitions.