Success Story

Services:

One More “Star” Led to 20% More Revenue and 100% Brand Recall for a Major Hotel Giant

Travel & Hospitality

Posted On: 27 March, 2024

World’s leading lifestyle operator in the hospitality sector
Has 5,000+ hotels in 110 countries
Encompasses 40+ brands, including luxury and premium brands, unique lifestyle concepts, and entertainment and nightlife venues

Increase brand awareness on Booking.com, Tripadvisor.com, Google, Facebook, Twitter, and Instagram
Drive sales and revenue through social media channels
Build deeper relationships with customers and convert them into sales
Boost credibility via social media and transform criticism into opportunities

Conducted competitor analysis and prepared performance and hospitality analysis reports
Analyzed guests/consumers’ brand perception on social media and shared customer insights with respective hotel properties to improve customer experience
Harnessed user-generated content from Booking.com, Tripadvisor.com, Facebook, and Twitter
Measured foreign language and TrustYou survey reviews and provided actionable feedback to improve service levels
Delivered personalized responses to reviews on TrustYou, Booking.com, and Tripadvisor.com
Posted social media snippets and created campaign designs for the frequent-flyer program
Streamlined customer touchpoints by leveraging the frequent-flyer program
Crafted a response strategy for managing good, bad, and mixed reviews

Transformed followers into brand champions
Improved online reputation score
Produced 20% incremental revenue
Yielded 9% boost in direct bookings via social media cross-promotional activities and campaigns
Ensured 100% response rate at all times
Achieved 70% upsurge in response rate for online reviews across all properties
Generated 65% and 40% increase in response rate on Booking.com and Tripadvisor.com, respectively