Programmatic TV Advertising Platform

About the client:
The client is a leading independent cable advertising representation firm, giving video providers dependable, high-quality representation of their advertising inventory.

Business need:
The client wanted a partner with strong industry and systems expertise to:

  • Create an impressions-based Order Entry system.
  • Enable account executives and sales managers to create proposals and orders.
  • Integrate with Google DoubleClick for Publishers (DFP) to push orders for managing ad campaigns on Google Fiber’s Internet Protocol Television (IPTV) network.
  • Self-serve a web portal.

Solution offered:

  • Consulting-led approach
  • Requirements elicitation
  • Usability and wireframes with low-fidelity prototypes  
  • Visual designs with responsive design approach
  • Application architecture
  • Development of a proprietary platform
  • Manual QA, Automation QA

Business impact:

  • Improved UI aesthetics and developed a device-agnostic, simple, and user-friendly interface with quicker response time
  • Centralized the Software as a Service (SaaS) tool to manage the proposal or order creation
  • Managed orders for Google Fiber in multiple markets
  • Increased operational efficiency by automating the order creation workflow
  • Finished real-time integration with DFP's Impression Forecast system
  • Provided DFP impressions insights on available inventory