Leverage the Power of Analytics to Accelerate Business Growth

In an evolving world, bringing analytics in action proves to be a powerful tool that helps leading organizations tap opportunities to improve their sales, marketing initiatives, and customer service. Brands across industries need to drive change using the power of data to achieve their marketing transformation goals. Adopting a data-driven approach encourages brands to listen and respond to their customers.
MarTech brings an elaborate experience of managing campaigns for multiple brands across multiple channels to meet dynamic and challenging business needs. We power data-driven business decisions with our deep-rooted data analytics solutions. We empower brands to enable data-driven decisions by putting in place and optimizing marketing technology products and systems to collect, transform, and leverage data across their marketing journey. 

We combine deep industry knowledge, cross-functional capabilities, and technical know-how to help you capture insights and create meaningful strategies. These strategies attract, engage, and retain customers. We move beyond the traditional perception of customers and turn data collected at every touchpoint into valuable and actionable insights that support informed decision-making. 

Cybage focuses on aligning the brand's data strategy with its business strategy using MarTech Solutions to serve today's and tomorrow's needs. These data analytics solutions ensure that brands achieve outcomes encompassing digital disruption & innovation, customer engagement, operations optimization, and transformation of products and business models.


Data Platform Implementation & Optimization

  • Audits & assessments to evaluate the existing data ecosystem
  • Solution architecture definition & optimization
  • Enhanced implementation of MarTech platforms including Tag management, CRMs, DMPs, CDPs, and more


  • Tool configuration and customization (filters, segments, goals, funnels)
  • Platform configuration, management & integration
  • Audience analysis and segmentation
  • Statistical modeling to enable MTA & MMM
  • Advanced reporting, analysis & insights

Data Visualization

  • Dashboard design and development
  • Automation to enable event-based alerts & notifications

Conversion Rate Optimization

  • Competitive analysis
  • Technical audits
  • Qualitative and quantitative analysis
  • A/B testing & hypothesis reports