The advertising industry is constantly evolving. New technologies and systems are being designed and more effective means of identifying and addressing customers are being discovered. All this is helping derive a better measurement of media and return on ad spend (ROAS) while ensuring compliance with privacy regulations.
AdTech has revolutionized the dynamics of media trading, enabling marketers to deliver targeted messaging to a relevant audience by automating media transactions in real-time. Programmatic solutions have proved their value to the dynamic and logistically complex digital advertising industry. With the wide acceptance of programmatic advertising across channels, organizations are devoting more of their digital ad spend to AdTech solutions.
Crafting an effective advertising strategy has become complicated due to a fragmented industry. The online advertising marketplace is more crowded than ever with ad networks, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data aggregators & providers, DMPs, CDPs, and social media companies, among others. The value addition provided by such entities in the context of advertising operations has reached unprecedented levels.
The infusion of technology in advertising and marketing services has created significant opportunities and changed the dynamics of the industry. With organizations increasing technology investments to enhance their marketing and sales functions, and businesses becoming more demanding, digital advertising for marketing services providers has become critical to not only ensure faster time-to-market but also enable timely decision support mechanisms.
With the surge in digital media, publishing processes are now embracing digital content aggressively. Traditional print and analog-driven consumption models have transitioned to digital channels such as web, mobile, and social media.
The publishing industry has changed, We now consume content from a variety of platforms, channels & devices. With the adoption of mobile devices and e-readers, the face of this industry is rapidly changing. Your digital footprint has to be felt across multiple channels to address the growing significance of digital subscriptions and advertising opportunities.
Cybage, with its expertise in engineering services for publishing companies, has its finger on the pulse of your business needs. Our bespoke marketing, advertising, and product-based solutions continue to help media publishers make an indelible impression.
The convergence of the Internet and broadcast television has transformed the way viewers interact and consume content. This convergence has enabled viewers to access both broadcast and Internet content on a unified platform—a platform that allows diversity in content and interactions.
Viewers and businesses can now engage in interactive conversations that increasingly facilitate engagement, advertising, and content consumption. This also has opened up opportunities for innovative video advertising and marketing campaigns.
Through advanced technology solutions, Cybage has helped entertainment content creators and distributors address and optimize their offerings for this space.
Entertainment production houses invested in films, television, and music need digital transformation to stay relevant while increasing productivity and optimizing investments.
Technology can help address a wide range of challenges in managing content assets, licenses, contracts, and digital distribution. It is critical for digital production and post-production support houses to adopt new technologies to partner with content creators, studios, and record labels while ensuring seamless multi-platform distribution.
Cybage brings extensive expertise across the entertainment value chain. We are the preferred digital business transformation partner for leading interactive media companies, production houses, studios, broadcasters, and streaming media companies worldwide.
Digital Transformation has now grown to include highly intelligent and sophisticated technologies that are based on either cloud, premise, or hybrid architectures. The world of Digital Security also needs to keep up with cutting-edge digital security solutions to adapt to the way businesses are built and enterprises function. As the digital footprint expands, forming our own online identities, the need for securing these identities has become more crucial than ever. Enterprises today are significantly investing in security solutions that holistically and comprehensively cover their identities, assets, and technologies be it over Cloud, on premises, across devices, or applications.
Human resource management systems continue to be among the most evolving organizations just as the enterprises that they cater to are becoming more dynamic in terms of business models and operational excellence. New-age technology excellence backed by data for informed decision-making has enabled HRM software companies to evolve into strategy-centric solution providers. Use of AI and data sciences, coupled with HR software will especially help in building applications that analyze, predict, and diagnose in a much better way. This in turn will help HR teams to make better decisions.
Cybage has extensive experience when it comes to helping the HRMS software companies in their transformation journey from process transitions and technology augmentation to insights and analytics for tracking key organizational metrics. Our domain expertise covers the entire solution landscape to engineer all-encompassing, engaging, and adaptive product solutions. This comprises employees and their engagement, onboarding and management, and the operational ecosystem of back-end functions such as finance, payroll, taxation, etc. These are imbibed with next-gen technologies as their backbone.
Voice of the customer (VoC) solutions are becoming an integral part of enterprises providing useful insights into their customer mindsets all the while leveraging new age hi-tech technologies like AI and ML. We at Cybage come with a wide range experience of this industry while closely working with leading customer experience (CX) and Market Research technology companies across the world. Our knowledge resonates with the enterprise need for CX as we have engineered products that thrive to capture customer feedback most innovatively, and deliver them accurately through valuable Insights, Analytics, and Visualizations.
When we look at the complex business processes, right from those that support business functions to those that enable critical thinking or transform data, the right automated workflow software can help an enterprise accelerate progress across tasks and projects. Workflow automation solutions also play a crucial role in pinpointing inefficiencies through effective analytics and customization. These platforms not only form an integral part of businesses of varying sizes and domains, but also contribute greatly in terms of strategy and business value. Such product platforms that support a wide array of business patterns fall under the enterprise workflow automation platforms and rules engine and are supported by Cybage as a product development partner
Social & collaboration platforms have completely transformed how we communicate, innovate and collaborate. Organizations now showcase their brand value and culture by effectively positioning themselves on various social platforms or harness the power of collaboration and networking to grow their businesses. Social media, along with rooted agile principles and practices, has also become a key driver in software product innovation and helps to deliver in dynamic settings and evolving parameters, i.e. creating social platforms that cater to specific use cases of sharing ideas, division of effort, and group-wide accountability.
As the world becomes smaller and more connected,cloud-based collaboration tools have made working together, irrespective of one’s geographical location, a seamless experience. Cybage has a distinguished track record of helping companies realize their potential for innovation and actualize their vision. This is achieved by building cutting-edge technology platforms that enhance communication and collaboration, providing intuitive experience by leveraging data and power of AI and Machine Learning.
Dealerships today do not want to lose any opportunity to fulfilling customer demands, be it through their internal systems/processes or through outward customer facing scenarios/environment. Flexibility and adaptability are the key factors as far as critical business drivers of the automotive retail businesses are concerned. And even though it may be running traditionally when it comes to their business models, the automotive technology solutions business is definitely not lagging behind in realizing the value of data, its efficient use, or processing it to provide comprehensive as well as competitive solutions. As buyers are becoming more and more demanding of the whole buyer experience and businesses are growing rapidly, dealership requirements have become all-encompassing, From automotive CRM solutions, sales, inventory management, servicing, and marketing to API management. And at the epicenter of this is the ‘Customer’, the main driver of these requirements. Also, AI and data science by being such an integral part of our lives though smart applications, are driving automotive retail to realize its potential to create an engaging and influencing customer buying/servicing experience. Cybage’s experience spans working with global leaders in developing modern dealership management and dealer software solutions that cover multiple geographies and businesses (Retail, Commercial, and Rentals) as well as front-end and back-end solutions.
As technology and innovation grow simultaneously and fill crucial value gaps, they contribute to a rapidly expanding industry of software tool development and platforms.
These technology enablers come with specialized value propositions through robust platforms that enable an enterprise to upgrade technology, facilitate technological transition, and support the post-transition and maintenance operations. This categorizes them as “Software Engineering Tools and Platforms”. These are the tools and platforms that accelerate technology transformations, management, and growth. They are the change agents to accelerate technology transformation of any organization and streamline software data management.
Software Tools and Platforms – What they are and what they do
Software tools are programs that are used for the development, repair, or enhancement of other programs or of hardware.
Software platforms enable enterprises to create networked applications that cater to the enterprise’s multiple business requirements by providing the necessary software, hardware, and other coordinating programs.
With technology covering virtually every aspect of the hospitality industry—bookings, inventory management, contactless services, and a lot more—there is increasing importance for technological solutions that benefit all stakeholders.
Cybage’s engineering services offer 360° solutions. Over the years, our expertise has helped our clients create better guest experiences, enabled them to cross-sell through dedicated loyalty programs, and increased their conversion ratio by targeted and segmented marketing campaigns. Cybage has consistently and successfully optimized operations for numerous clients using tools like ServiceNow.
Learn more about how we help our clients create better guest experiences.
COVID-19 has upended travel distribution. Demand chains are more strained than ever, which means distribution needs to be agile, adaptable, and highly customer-centric.
With traditional distribution points not being as effective as before, it is crucial for businesses to have an omnichannel presence to facilitate the uninterrupted flow of business. Along with an omnichannel presence, travel distribution also needs to constantly add, integrate, and bolster channels to keep pace with the rapid changes in the market. There is also a pressing need for cloud migration to ensure scalability, availability, and access.
In the current business climate, Cybage can be your trusted partner in your quest to adapt to the new normal. Through some of the most cutting-edge technologies, Cybage can help integrate your inventory through multiple channels, address the needs of evolving consumer behavior, and ensure success in today’s rapidly transforming travel environment.
For nearly a decade now, Cybage has worked closely with enterprise and ISV clients in the car rental technology space helping them with cutting-edge and innovative car rental IT solutions. However, the pandemic has transformed the business landscape. Customers are looking for more personalized services and longer rentals. On the other hand, there is also a sense of heightened caution which prevents them from venturing out. The industry faces opportunities and threats in equal measure. It is time to go back to the drawing board and recalibrate strategy.
At Cybage, we feel confident of building and delivering bespoke car rental solutions that help our clients leverage market opportunity and surmount obstacles. Along with the existing market potential, we help our clients create unique solutions, explore new business avenues, increase revenues, and continue on their path of growth. And while sustained growth is imperative to succeed in the market environment, at Cybage, we help our clients to constantly reinvent to build innovative car rental technology solutions so that they are one step ahead of change. Always!
The virtual events space is at its acme. Unlike many other businesses that have been hit badly by the COVID-19 pandemic, the virtual events space has flourished. With a decade of experience of serving some of the world’s most respectable clients, who are event planning technology providers, Cybage has the requisite experience to help its new events space clients usher in a new phase of unrivalled growth.
From managing voluminous attendees to driving engagement, Cybage has helped its clients build solutions and achieve several milestones in the realm of virtual events. A few of these milestones include managing 70,000 virtual events in a year, ensuring zero loss of clientele despite the transition to purely online platforms, and driving 3X more registrations than on-premises events.
With the market perfectly poised for growth, Cybage presents its clients the perfect mix of opportunity and capability.
With technology expanding its wings in the airlines industry, airline businesses are switching from legacy applications to new-age airline technology and NDC standard a standard giving airlines more control over customer data and allowing them to sell ancillary inventories more conveniently through various channels. Cybage has a decade-long experience of working with some key players of NDC. We have a huge exposure to how the NDC standard is being used across the industry and its certification process.
Cybage's experience within the airline industry technology and revenue management space is enormous. Our SME team is capable of understanding business needs and sharing inputs based on the current trends. Our technical team has helped clients optimize the pricing algorithm to maximize their reach to various airlines.
Our services have helped start-ups build passenger service systems (PSS) and green field development. And for enterprise businesses, we have extended airline booking engines with hotel & car inventories to provide airline travelers a comprehensive package.
Embark on your digital transformation journey by creating a unique brand image & mapping consumer journeys, seamlessly supported by a robust commerce strategy. Cybage's digital transformation services bring in automation to provide seamless back-office integrations and create compelling brand experiences for your customers. Adopt digital transformation to support the future of your business!
Harness the power of Robotic Process Automation to optimize back-office processes to enhance brand value and provide an excellent consumer experience.
Cybage drives improved sales by delivering enhanced consumer experience across channels with interconnected commerce solutions. We have designed and implemented omnichannel commerce solutions empowering retailers to deliver a seamless brand experience to customers across channels, thereby driving phenomenal success.
A transparent back-office takes out the guesswork, brings in productivity, and improves the bottom line. Cybage has architected several back-office systems such as Order Management, Warehouse Management, EDI, Inventory management, etc. for several global retail industry leaders.
Optimizing traditional retail management software or implementing contemporary management suites, Cybage has architected back-office solutions empowering industry leaders to bring in automation and efficiency across back-office processes and functions, driving better bottom lines.
Cybage’s e-commerce center of excellence thrives on building capability on leading e-commerce platforms as well as enabling the team to deliver next-gen Ecommerce solutions to our clientele. Cybage has worked on various commerce platforms such as ATG, Hybris, Magento, Salesforce Commerce Cloud (erstwhile Demandware), Shopify, and so on. However, we currently focus on two of the world’s leading commerce platforms – Adobe Magento and SAP Hybris. Contact us and know more about how Cybage’s digital retail platform solutions help global retailers to scale business to the next level.
Cybage's strong focus on delivery excellence backed by a 900+ strong group of professionals has delivered solutions for leading retail and e-commerce brands.
Read our case studies and learn more about how Cybage helps businesses discover the power of industry-focused solutions.
Selecting a WMS for a business is an important decision. The outcome of this decision will have a direct impact on the efficiency and effectiveness of warehouse operations and your business as a whole.
Selecting a system is not only a matter of efficiency and productivity, but also a matter of competing for and retaining customers. In today’s technological environment, customers expect more efficiency with less cost along with visibility from their logistics service providers.
Cybage is a global leader in developing and implementing warehouse management solutions across industries. We have expertise in automating warehouse operations using off-the-shelf or customized solutions. Our solutions have helped our customers to optimize their operations and gain accuracy in inventory management.
Cybage provides leading global transportation companies with solutions for Product Development, Implementation and Integration services, and Quality and Support services, to collaborate and execute faster to enable E2E visibility. This has helped businesses improve efficiency, safety, and quality of their fleet operations with internet-connected sensors and software.
We support any organization that needs a system for commercial vehicles to function or engage in vehicle fleet management systems. The purpose of fleet management is to oversee all fleet performance and fleet maintenance to increase productivity and help a business run smoothly.
Fleet Management is a tedious, costly, and time-consuming activity regardless of the size of the fleets. It is not easy to keep track of vehicle management tasks such as maintenance scheduling, registration, tracking, driver management, and operation cost.
Situations could easily go out of your hand if you are managing multi-company fleets. This leads to stress irrespective of how much you trust your employees.
We at Cybage help you in building your own FMS system to manage all your vehicles. This FMS system performs various operations to improve efficiency, control the cost, keep track of vehicles, manage drivers and improve business operations.
We also provide:
There is a tremendous surge in supply chain velocity with transport management systems evolving in tandem. This leads to reduced costs through information sharing and synchronization between trading partners and transportation service providers.
Companies are re-envisioning existing frameworks, processes, and systems around transport and logistics management thereby leading to a holistic overhaul of operations and strategy. The objective is to harness the power of digital transformation in transportation and logistics to drive down costs, enhance supply chain integration, and increase market power through customer fulfilment.
With our deep domain expertise and technical capabilities in digital, IoT, transportation and logistics management, Cybage touches every aspect of the supply chain for transportation, distribution, freight, and logistics business, delivering high value for clients.
Cybage helps build TMS solutions to improve shipment efficiency, monitor the supply chain in real time, minimize the transportation cost, and improve customer service. We also provide solutions for:
Logistics has always been a very important part of any economy or business entity. The worldwide trend of globalization has led to many companies outsourcing logistics services to third-party logistics (3PL) companies. This helps the companies concentrate on their core competencies and generate higher revenues. The 3PL landscape has significantly changed in the last few decades, and this change will continue to affect the way 3PL providers operate and conduct their business in the future too.
Our 3PL technology consulting services are a combination of consulting and technology capabilities to help integrate all the functions of a logistics industry. As an IT service provider, we can be an integral link in the global supply chain. This enables your business to execute highly complex logistics transactions and manage operations across multiple users, functions, offices, countries, currencies, and languages.
3PL software solutions that we develop include:
As a breed of healthcare solutions that embrace modern digital channels, patient experience, and data-driven intelligence, digital health solutions have gained immense traction in recent years. The immense popularity of digital health solutions stems from their potential to impact critical aspects of care delivery including cost, access, patient behavior, and most importantly, clinical outcomes. These digital health solutions span a wide range of paradigms including patient engagement, remote care management, personalized health, and many others.
If there is a single most critical factor impacting outcomes and cost in healthcare, it is the availability of data at the point of care or decision making. This includes not just the ability of clinical and administrative information to be shared across the care continuum, but also for patients to own their data and for it to be available for clinical research. Lack of data leads to either duplication or inaccuracies, which impacts both cost and outcomes. This is why, connected healthcare is one of the focus areas of digital health.
Often serving as a system of record for ultra-modern digital health solutions, clinical workflow solutions are the core IT systems for care delivery organizations. While the all-encompassing solutions like electronic health records capture more popular attention, there exists a huge ecosystem of solutions focusing on one piece of the overall clinical workflow puzzle. Since these are the solutions which are used by care delivery stakeholders in their day-to-day operations, any innovation which focuses on any kind of clinical or administrative outcome must concentrate on clinical workflow solutions.
New care paradigms of ‘Software as Drug (SaaD)’ or ‘Software as Medical Device (SaaMD),’ have ushered tremendous opportunities for meaningful impact on care quality, patient satisfaction, and cost. Digital Therapeutics is a technology story. It is also a user experience story and a regulatory compliance story. All these have to combine just right for a successful digital therapeutics solution.
Clinical solutions often get the most coverage and attention, but the non-clinical administrative solutions are equally important for operational viability of care delivery organizations. These solutions cover a broad spectrum of focus areas including facility management, staff scheduling, claims and billing management, and collection workflows, among others.
Healthcare data interoperability has been a focus of major healthcare policy, regulatory, and technology initiatives. The biggest transformation is the gradual but sure shift from traditional message-based EDI standards to modern API-based standards.
The healthcare interoperability space is in a state of immense flux, more so in hyper-fragmented healthcare ecosystems like the United States. With the need to support legacy systems and the impetus to modernize, healthcare interoperability engineering teams have their hands full!
Data-driven insights have always been a critical piece in operations of care delivery organizations. Data is also at the core of disruption in the healthcare industry. This could range from complicated machine learning based clinical decision-making platforms or behavioral analytics to understand and enhance patient experience. Data engineering is a critical focus area for any digital health platform team.
The true potential of engineering innovations in digital health are only realized if they are backed with robust healthcare managed IT services. It is not just about keeping the system running but ensuring that the highest levels of customer experience, care data availability, system performance and compliance, are delivered. Such operational excellence is only achieved with a carefully calibrated and mature service delivery model.
Contrary to popular perception, Life Sciences have been one of the heaviest adopters of technology. Life Sciences Technology has been disrupting almost all facets of operations including drug research, sales outreach, manufacturing, and logistics. Life Sciences organizations are now investing heavily in patient engagement using modern digital channels. Much of the focus has been towards data-driven intelligence and interventions.
Effective management of system capability is crucial for business success and sustenance of competitive advantage. System Architecture needs to maintain a balance across multiple factors, viz. rapidly evolving technology, dynamic business scenarios, and integration with diverse systems, without increasing the cost of software development and the complexity of software systems.
Enterprise System Architecture needs to be expressed effectively for addressing key business concerns such as the following:
The practice of systematic development can provide benefits in terms of quality and cost gains by adherence to architectural guidelines. A key premise of this logic is that important decisions may be made early in system development in a manner similar to the development of civil architecture projects.
Organizations have always been challenging software systems to solve newer and more complex problems by pushing the boundaries of the existing technologies. It has been a perpetual race to implement better ways for facilitating operational efficiency, productivity, and saving money through such competent software systems/products. The ever-changing face of technology on businesses compels organizations to look at various business avenues for their growth and survival.
The importance of technological evolution is well summarized by Lehman’s laws of software evolution, which says:
To better prepare for the future, changes in technology and markets need to be assessed, not just in terms of potential threats but also as opportunities. For example, technological advancements such as Big Data and mobility have enabled organizations to process large data volumes or scale their systems to billions of users and provide services on mobile devices.
Technology Roadmapping is a process of technology planning to achieve short-term and long-term business goals while adhering to the business vision. It is a structured methodology for exploring and planning relationships between evolving markets, products, and emerging technologies over time.
As businesses evolve, achieving and maintaining the desired performance becomes a challenge. The growing client base and data size degrade the application’s performance. Massive scaling needs and high performance under extreme load are becoming the most important common denominators.
In today’s business for large-scale companies, even a few milliseconds (ms) of degradation in performance adversely affects the revenue.
Studies have shown that 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site. A report by a leading e-commerce website states that every 100-ms increase in the page load time decreased sales by 1 percent, while a leading search engine website stated that a 500-ms increase in the search results display time reduced revenue by 20 percent. Hence, to meet the clients’ expectations and to stay ahead of the competition, software performance and scalability have become the prime requirements of every business.
The conventional or historically known good architecture and technology stacks fail to meet the performance and scalability expectations of today’s businesses. The process of addressing performance and scalability issues becomes very challenging due to the rapid pace of technology evolution, increasingly diverse technology stacks, and complex deployment environments. Providing solutions to these needs under the constraints of existing technology choices, architecture, and investment calls for specialized performance and scalability engineering expertise, along with a deep knowledge of various use case-specific technology stacks, middleware platforms, and compute alternatives.
Is your software architecture meeting the key business requirements of your stakeholders? Inability to evaluate fitness of the chosen architectural strategies and standards can result in failure.
Instead of assuming that the system architecture will work as expected for the anticipated business goals, why not prove it methodically?
At Cybage we have four major testing patterns and dedicated cloud-based testing teams comprising 1000+ testers and quality professionals. Our expertise in cloud testing deals with functional, security and cloud dynamics testing services.
We Offer:
Consultancy services in Cybage are highly focused on delivering tangible benefits to customers. At Cybage, you can find core cloud consultancy services with respect to cloud awareness and readiness, cloud roadmap and strategy, solution and technology Consultancy, deployment architecture design, review and security, compliance and regulatory assessment for different technology tools where process and people are the key criteria for selection.
Cloud strategy consultancy for workload and infrastructure migration, compliance and regulatory requirements, hybrid or multi-cloud, and cloud exit are the core elements.
Technology Consultancy solutions has been Cybage’s DNA for more than two decades, and we have a value delivery approach to achieve this with the help of our dedicated teams. Security, compliance and regulatory assessments are key when it comes to delivering the smallest change to the IT ecosystem. We also do cloud deployment architecture design and review with the help of our core architectural services and dedicated team members.
Process Integrated Engineering (PIE) is our DNA. At Cybage, cloud native development has been a large-scale practice for the past two decades with dedicated teams to analyze, architect, design and implement cloud-native applications.
Our expertise extends to native cloud implementations, platform enhancements, SaaS solution implementations, integration with third-party applications and hybrid/multi-cloud implementations.
We implement large-scale Greenfield development projects or product re-engineering using cloud native services offered by industry leaders such as AWS, Azure and GCP.
At Cybage, we have our own industry-proven methodology for workload and infrastructure cloud migration solutions defined by multiple cloud services providers to do a seamless migration of business-critical workloads. The actions required to migrate workloads generally fall into three core waves of Pre-Migration, Migration, and Post-Migration, and the phases are as below:
Assess: we perform a thorough assessment and discovery of the existing workloads followed by a readiness check. Plan: we create the basic cloud infrastructure for your workloads to live in, and plan and design how you will move apps in the form of a POC if needed. Migrate: we migrate and execute a deployment process to move workloads to the cloud. Optimize: cost optimization by consolidation and optimal resource usage is carried out. Next step is adopting cloud native services.
A continuous migration evaluation approach is applied through migration lifecycle to achieve a seamless transformation.
At Cybage we have a dedicated ALM and DevOps practice team with 10+ years of experience in transforming customer business using DevOps automation tools and workflows.
Our expertise lies in:
We support open source, proprietary platforms such as Microsoft and Cloud platforms
Cybage TechOps services are highly focused on infrastructure administration and management. Our dynamic approach is focused on driving customer satisfaction by delivering value. Cloud administration and management includes setup and provisioning, managing the cloud operations services and instances, infra and cost optimization, configuration and maintenance.
Enterprise Mobility Solutions Strategic service aims to optimize the business roadmap and provide development and quality assurance services by continuously monitoring and evaluating each application phase during its lifecycle.
Our advanced app modernization services will boost your user experience.
The design and development of enterprise mobility solutions aim to provide a performant, secure, user-friendly, and bug-free application across all channels of engagement such as mobiles, tablets, wearables, TV and streaming devices. The solutions are focused on the vision of continuous knowledge gathering using the latest technology and adopting various tools and platforms.
Whether its native app development or cross platform mobile app development, the mobility execution process and optimization framework is one such tool that captures the detailed process. The diagram takes us through this unique perspective.
What makes for a great app is a mix of many small details that simplifies a user journey and meets business goals. We use some of these distinct features of mobile app development:
Class consulting and futuristic architectures are the building blocks of any technology-driven business. An organizations' advantage is realized up front while trying to beat the competition with its ready, advanced, and significant technology infrastructure
Before you opt for implementing data warehousing and business intelligence solutions, you need to ask yourself whether you are heading in the right direction. Knowing where your business fits are very important.
Facts and figures are the desired ingredients for making prudent business decisions, and BI intelligence reporting brings out the facts and figures for the boardrooms. To tackle the ever-changing business dynamics with lightning speed, BI reporting solutions help in successfully using data to improve competitiveness. No matter how advanced the data warehousing infrastructure may be, the information stored has no value if users can’t obtain easy and quick answers to their questions.
BI reporting helps enterprises by offering a critical decision support system with rich data visualization for executive management in data analysis and data mining. It runs against all enterprise resource planning data sources and data warehouses. BI reporting enables users to make smarter business decisions by providing them with comprehensive reporting capabilities and access to the information they need in optimum time with graspable visual representations.
As organizations expand, they realize the importance of data integration; the churning of data for information looks very complex for its runtime usability. The ever-growing business demand for information is insatiable, driven by performance management, competitive pressures, industry regulations, and the exchange of data with suppliers, partners, and clients. To make sound and competitive business decisions, an organization must establish a concrete data foundation.
Data integration services become a challenge because organizations deal with current and historical data, diverse sources, complex data models, huge volumes of data, and demand for real-time results. An Efficient data integration solution not only combine various existing ‘islands of information,’ but also plug into new ones with ease. These solutions present a complete, accurate, and futuristic view of business, delivering an information infrastructure to meet strategic business intelligence initiatives.
The market trend today for most independent software vendors (ISVs) is to build customizable BI tools that suit the needs of their clients. Cybage partnered with the leading names in the BI world, such as Microsoft and MicroStrategy, for more than five years now.
With its proven processes, unique service offerings, highly-skilled professionals, and delivery excellence model, Cybage ensures a value addition at every stage of innovation engineering.
There is a need to have a game-plan to create omnichannel, personalized and digital-first experiences for today’s connected customers. Introducing S.C.O.R.E., powered by Cybage, a framework to help brands achieve their goals by defining a digital strategy; identifying personas and creating advanced audience segments; developing engaging, effective creatives and content to be deployed across channels; and leveraging tools for marketing automation. All of this is done with a scientific, data driven approach enabling insights that feed into both the marketing strategy as well as ongoing optimization.
At Cybage, we help your organization elevate customer experience by conceiving a digital roadmap, building a connected ecosystem, creating engaging interactions, delivering omnichannel experiences, and employing insights.
S.C.O.R.E. facilitates orchestrating experiences for the connected customers with strategic game-plans.
The science and art of advertising are going through a fundamental transformation in a digitally connected world. Digital advertising today is an enabler in the consumer decision journey. It’s comprehensive nature adds to measurable conversions and leads to creating impressive brand awareness.
The digital and technological backing of Cybage will revolutionize your customers’ experience of your brand.
Our creative excellence and reputation of drive engaging digital customer experience operates at the intersection of advertising, technology, and design. Our expertise in experience design by leveraging data and user experience insights helps strengthen your ability to meet customer demand for an enhanced next-generation customer experience.
Cybage is adept at adding value to every application or product irrespective of the platform, operating system, vertical, or domain. We handle vivid UX challenges and successfully deliver quality work. Our user-centered design approach ensures that every design aspect is taken care of and tested with the end users in mind.
We create elevated customer experience through the art of compelling storytelling. Content production solutions being one of our core strengths, we effortlessly conceptualize powerful, relevant, and interactive content that drives superior experiences on multichannel platforms.
We start inspiring conversations in a place full of noise and clatter with our content strategy and editorial planning to field execution and ROI measurements . We help organizations draft and deliver compelling marketing stories that strike a chord with customers and inspire the desired action. Backed with the right technology and strategies, we pivot your way through an experience-led market to scale immersive experiences.
The digital world is a crowded space where businesses compete for consumer attention. There is a need for marketing transformation like never before. Pump up your game and enhance your customer relationships that lead to successful transformation journeys and measurable business outcomes with our insight-driven strategies and advanced consulting solutions.
Cybage’s marketing transformation framework – S.C.O.R.E. – creates seamless brand experiences that project clear brand identities across the many touchpoints and channels that customers use. We leverage the wealth of our solutions and capabilities to spark innovation, speed up digital transformation efforts, and pave a path for data-driven winning strategies. These strategies sense market opportunities that help you stay ahead of the curve and take a step towards becoming intuitive.
In this connected world, the digital landscape is constantly influencing customer behavior and expectations. The informed customers of the new world are more exposed to global products and services. Brands today must make constant meaningful connections throughout the customer journey across channels. To achieve this bond with every customer requires a comprehensive digital marketing solution that engages and influences while providing actionable insights.
Our marketing transformation services are designed with the mission: capture attention, amplify reach, intensify demand, and boost conversions. Our marketing experts know that personalization today matters more than ever. With hands-on expertise in marketing technologies, we deliver personalized messages at the right time to acquire new customers and retain the existing ones. We aim to help you build long-term, productive relationships with your customers in the digital avalanche of abundant consumer data.
In an evolving world, bringing analytics in action proves to be a powerful tool that helps leading organizations tap opportunities to improve their sales, marketing initiatives, and customer service. Brands across industries need to drive change using the power of data to achieve their marketing transformation goals. Adopting a data-driven approach encourages brands to listen and respond to their customers. MarTech brings an elaborate experience of managing campaigns for multiple brands across multiple channels to meet dynamic and challenging business needs. We power data-driven business decisions with our deep-rooted data analytics solutions. We empower brands to enable data-driven decisions by putting in place and optimizing marketing technology products and systems to collect, transform, and leverage data across their marketing journey.
We combine deep industry knowledge, cross-functional capabilities, and technical know-how to help you capture insights and create meaningful strategies. These strategies attract, engage, and retain customers. We move beyond the traditional perception of customers and turn data collected at every touchpoint into valuable and actionable insights that support informed decision-making.
Cybage focuses on aligning the brand's data strategy with its business strategy using MarTech Solutions to serve today's and tomorrow's needs. These data analytics solutions ensure that brands achieve outcomes encompassing digital disruption & innovation, customer engagement, operations optimization, and transformation of products and business models.
Adobe Experience Manager is a web content management system that enables users to create, edit, manage, and optimize websites across different digital channels such as the web, mobile, and social.
As a leading content management and digital asset management system, it integrates seamlessly with dozens of top analytics and marketing tools. Combined with the other offerings from the marketing cloud stack, it provides a powerful, modular and extensible platform that serves the need for marketing and web experience management.
Drupal, a leading open-source web content management system, is based on PHP and MySQL with a large community of developers and 45,000+ contributed modules, 25,000+ themes, and 1200+ distribution.
Businesses generate a humongous amount of information (videos, documents, images, etc.) every second. This makes the retrieval and management of all this content a serious challenge. Add to this the task of ensuring smooth enterprise collaboration, and you will need a powerful and feature-rich enterprise content management (ECM) solution.
As a Microsoft SharePoint Gold Partner in collaboration and content competency, we help you organize, manage, and monitor content by enhancing the quality of workflows and processes. With improved workflows, businesses enjoy the benefits of organizational agility and acquire actionable insights for informed decision-making. Backed by a team of SharePoint and Microsoft technology-certified experts, we help you boost employee productivity with intelligent collaboration that drives customer satisfaction and, ultimately, business success.
Solution Highlights
When it comes to delivering a superior customer experience, context is the key. By gathering insights into customer behavior, brands help customize content to aid advocacy and build engagement. As a recognized Sitecore solution partner, we empower marketers to create and enhance digital experiences via personalized content, contextual intelligence, and digital marketing automation capabilities.
Our team of certified Sitecore experts has extensive experience in building websites that exude creativity and sophistication. We have developed websites powered by multi-lingual support optimized for mobiles and are display-agnostic. By ensuring cohesive experience across all channels via contextual marketing, we help you design and manage meaningful customer experiences that build loyalty and drive revenue.
As a recognized Sitefinity partner, we empower business owners and marketers with custom Sitefinity development to create and enhance digital experiences via personalized content. We have expertise in connecting to external systems like WoodWing to help expedite content authoring on the website.
Our team of Sitefinity experts has extensive experience in building websites from scratch and in migrating existing ones. We have developed websites using a multisite feature optimized for mobile and SEO-friendly. By ensuring cohesive experience across all channels via contextual marketing, we help you design and manage meaningful customer experiences that build loyalty and drive revenue.
WordPress (WP, WordPress.org) is a free and open-source content management system (CMS) written in PHP and paired with a MySQL or MariaDB database. Its features include a plugin architecture and a template system, referred to within WordPress as Themes.
As of May 2021, 41.4% of the top 10 million websites use WordPress. WordPress.org has 58,463 plugins available that offer customized functions and features. With our stronghold in WordPress, we can enable you by tailoring your sites to your specific needs.
Customers are on the lookout for businesses that are bolstered with a cloud-based CRM combined with intelligent expertise. Cybage Salesforce offers tailored solutions that are dynamically customizable according to changing industry and business requirements.
While you focus on your business, our Salesforce CRM consulting experts handle your Salesforce CRM consulting needs comprehensively by ensuring you get valuable returns on your technological investments—from strategy to execution.
Cybage excels at providing end-to-end CRM solutions to businesses by powering through with a holistic view of every single customer experience. Our CRM experts help your business enhance your end-user customer experience by delivering flexible technology designs, CRM implementation, development, and integration.
Make IT your hero and create great experiences for people and organizations alike. As a ServiceNow Premier Partner in Services and Technology, Cybage can help address your unique business problems with robust implementation and support services. Our team of ServiceNow-certified experts can simplify and automate industry-specific processes as per the goals you envision.
Businesses are rapidly navigating towards cloud empowered technologies to increase their value and reach their full potential. You can rope in the power of AWS Cloud to achieve comprehensive cloud solutions to enhance your IT needs while concentrating on building your business value. Our AWS experts have worked with large-scale enterprises to deliver sizable cloud solutions using frameworks such as Amazon SageMaker, Amazon Kinesis, and Amazon Rekognition.
As an AWS Select Consulting Partner, Cybage is aligned with emergent technologies. We build resilient and secure cloud solutions with a data-driven and cost-optimized strategy customized for your business requirements.
Increasing customer demands, shooting labor costs, and plummeting cost of sensors have contributed to the rise of data-backed, automated warehouses. With a strong focus on driving warehouse digitalization and delivering compelling customer experience, Cybage adopts leading-edge technologies to cater to its clients' unique business needs. Our deep knowledge of the supply chain and logistics industry enables us to optimize supply chain processes and make the distribution center more proactive than reactive. Additionally, our retail expertise helps accelerate the flow of goods across various channels and locations, delivering maximum customer value at a lower cost.
And to ensure successful WMS implementations and warehouse transformation, we have partnered with a leading player in the supply chain industry—Körber Supply Chain. With 100+ certified consultants and 200+ site implementations across globe and verticals, we have the right expertise and solutions to meet and exceed enterprises’ expectations of building a connected and automated supply chain.
WHAT WE CAN DO
WHAT WE OFFER
Together, Cybage and Körber Supply Chain can help you address complex supply chain challenges and improve efficiencies across the entire business. With a robust warehouse management solution, we ensure agility and productivity in a dynamic business environment.
K. Motion Warehouse Advantage – The core warehouse management module that includes inbound, outbound, inventory, and reporting.
Labor Advantage – To manage direct and indirect labor within the warehouse environment.
Billing Management – To ensure accurate, automated billing and invoicing in the 3PL environment.
Yard Advantage – To manage dock doors, appointment scheduling and fulfilment.
Pulse – A supply chain intelligence dashboard that uses enterprise and warehouse operations data to provide actionable insights.
K. Motion Essentials – These include quality inspection, multi-carrier shipping, document imaging, mobile track, and trace.
Cybage test architectural consultancy and engineering services portfolio is based on a wealth of 25+ years’ experience. Our test engineering professionals bring diverse skills across QA, automation, continuous testing, DevOps and Agile to a broad array of clients globally.
In today’s realm of digitalization, Agile and Devops, software testing is getting more complicated. To add to this, architecture complexity is increasing along with frequent releases resulting in a short timeline to assure quality and coverage of the system. With the advent of newer trends and technology, the need to implement comprehensive test methodologies, tools and frameworks has become paramount.
As industry demands to expedite time to market in this cognitive era, organizations must focus on smart automation more than ever before. This requires end to end unified test automation , high test coverage, adoption of continuous testing in the CI/CD processes, flexibility to Shift Left / Shift Right in the development life cycle to modern machine learning and artificial intelligence-based techniques.
As testing consultants, We help your business to identify the right end to end testing approach kick off with a proof of concept and accelerate your test automation adoption, by offering test automation consultancy and engineering services.
Time tested and proven expertise in evaluating, designing, and developing test automation frameworks using off-the-shelf and open-source tools for your continuous end to end testing needs.
Software testing is getting more complicated by the day. User interfaces are getting richer and complex, development cycles are shrinking, and architecture complexity is increasing. Amidst all these constraints, the timeline needed to assure the quality of the system is shrinking. All these factors necessitate the employment of automation enabled test strategy that will satisfy these constraints and fulfil the required quality objectives.
Cybage has been at the forefront when it comes to utilizing test automation services for its discerning clientele who have varied automation requirements. We have also developed our own state-of-the-art test automation accelerators that are reusable across projects with features such as scheduling, monitoring, low-code/codeless scripting, grid-based parallel execution, recovery scenarios, and comprehensive reporting.
The rapidly evolving omnichannel multiplatform application landscape and the lack of universal standards, tools, and matured segment-specific practices have made testing face a new level of challenges.
Mobile app testing services has rapidly assumed a highly specialized quality assurance (QA) flavor given the rapid proliferation of devices, device platforms, mobility standards, and the logarithmic adoption of mobile solutions for a variety of enterprise and consumer applications.
Cybage understands the unique testing needs of the emerging mobile solutions segment. We capitalize on our extensive QA expertise to provide highly mature testing offerings in the connected world that cover all key facets of functional and non-functional testing.
IT applications today are much more complex and architected with diversified technologies and services to serve global users. The expectations are to have these applications fast, reliable and always accessible from anywhere.
Our performance testing services help valued global customers to achieve business goals with confirmation of top-class user experience and assured readiness of backend to serve massive end user concurrency.
Our strong expertise in this domain and a dedicated team of highly experienced professionals ensure that applications/products are fast, responsive, scalable, and always available. We devise purpose-driven and goal-oriented performance testing strategy to confirm business success against critical non-functional performance aspects. Our spectrum of performance test portfolio not only covers various types of applications including websites, mobile applications, and APIs but also core application building blocks such as distributed architecture, cloud infrastructure, microservices, NRDBMS, BigData, serverless and containerized platforms.
We also provide value added advisory services such as needs assessment, gap analysis, tool feasibility, strategy and process conceptualization to adopt delivery modernization such as Shift Left/Right and CI-CD integration.
Secure your customer data with our infrastructure and application security testing services. Websites and applications are major interface points for most businesses in the online world, and their role in the entire business workflow has become increasingly critical. However, the increase in hacking incidents has become one of the major concerns of business stakeholders. To safeguard the applications and increase the user confidence, an ‘in-depth’ security testing of business applications is a must.
We offer highly reliable security testing solutions to clients, identifying potential vulnerabilities in their applications or products and safeguarding critical data and business logic in these applications. We help clients understand, analyze, and act on security vulnerabilities in the right context so that they do not face exploitation from any attackers.
The Cybage security testing services follow application security testing standards and guidelines as suggested by ‘The Open Web Application Security Project (OWASP).’ These security testing guidelines make software security visible, enabling business stakeholders to make informed decisions about true software security risks.
We provide a range of testing services under the security testing portfolio that includes the following:
We, at Cybage cloud test engineering group, understand the key cloud adoption aspects such as:
And know its impact and the need to implement added test spectrum with the required pool of testing tools to address such adoptions.
Cybage cloud testing services provide and ensure that your application’s cloud adoption should conform with:
Cloud adoption across domains such as Web Applications, Data Analytics, Containerized solutions, Serverless computing, Big Data, Internet of Things, and AI/ML require a well-integrated test strategy. We offer these solutions on various cloud platforms such as AWS, Azure, Google Cloud, etc.
Technological innovation is transforming business websites & applications. However, these business-driven web platforms are posing accessibility challenges to differently abled section of population; such platforms must be accessible for one and all as it has become need of the day. Besides the business and ethical requirement, ‘Accessibility to All’ is statutory regulation in many countries and to comply with such statutory regulation, web accessibility testing is must.
Cybage offers extensive web accessibility testing services and ADA compliance testing to clients, identifying accessibility barriers on their web platforms by performing accessibility testing against the accessibility compliance standards like W3C’s WCAG Compliance, Section 508 and ADA Compliance. Cybage accessibility testing service is enabled by an extensive web accessibility testing process based on W3C’s WCAG, ADA and Section 508. Our accessibility testing services covers accessibility concepts, accessibility testing process, accessibility testing tools and guidance for accessibility testing aimed at web and mobile applications.
As your accessibility testing services expert, we check multiple techniques, look for benefits, and make the right choices based on the ‘success criteria and requirements for conformance.’
If you are targeting to achieve A11y compliance, enhancing the branding or broadening the target audience, check out our web and mobile accessibility testing services.
Today, businesses are exponentially generating a variety of data in large volumes and need timely processing to derive relevant analytics from it. This involves multi-layered, complex, big data platform implementations to cater for various business processing needs such as batch processing, near real-time processing, big-query interactions, ML processing, etc.
Such highly distributed and integrated platform solutions incur additional testing challenges around added data dimensions (volume, variety, velocity, veracity, value and variability), complex technologies, and infrastructure provisions.
Defining pragmatic testing approach for such complexities requires a greater understanding of big data platforms, underneath configuration dependencies, data sampling and test data management approaches, statistical validation techniques, and purpose specific backend test tooling.
Our big data test service group has facilitated many enterprises to validate such implementations and continues to enhance testing of big data technologies by focused R&D. We facilitate clients with an array of test frameworks and accelerators to expedite and achieve required quality on optimized big data platform.
Amidst the ever-changing technology paradigm, enterprises are often required to build expertise on various technologies that involves a lot of handholding and investments in onboarding, cross-skilling, and up-skilling resources.
There’s no need to build in-house expertise for periodic needs; use our testing services to cater to your on-demand, ad-hoc testing needs with an unbiased perspective and no long-term investments.
With technology as our core strength and by virtue of serving different industry leaders, we have built strong capabilities in end-to-end testing using the latest technologies, frameworks and methodologies.
Learn from our experts how to enhance testing coverage with TaaS consulting services.
The distribution of environments and data centers across various geographic locations, be they physical or cloud, brings multiple challenges. These challenges range from additional maintenance cost to the need for round-the-clock support or service availability.
Cybage RIM services help in centralizing a robust infrastructure team from one location that can proactively handle all remote infrastructure management issues and any unanticipated challenges. Our team has the expertise in providing clients with customized solutions for their infrastructure needs, enabling our clients to focus on their core business while we take care of their day-to-day tasks.
Cybage RIM support services add value to our clients’ entire IT system by increasing uptime and efficiency. Our services are cost-efficient and operate in compliance with industry security standards. Our SMEs propose the most optimal and customized solutions based on our clients’ budget and needs, after a thorough analysis of their entire infrastructure. Regardless of your business type, size, or location, Cybage can provide a comprehensive, timely, efficient, and secure solution
Today’s advanced technology organizations require exclusive technical support teams adept at application/product management and maintenance to elevate the client experience. At Cybage, we work as functional and technical experts to make your applications and products more robust and user-friendly.
The need for 24x7 support is addressed over multiple channels such as calls, emails, and chats for all levels of complexities ranging from Tier 1 to Tier 3 support. Our technical support services provide solutions to businesses ranging from small scale to large enterprises across verticals and industries.
Speak to our Expert for a free orientation on our Tech-enabled services Call Now
We take pride in working towards establishing an efficient, dependable and a perfectly defined process strategy to support your core business goals. Outsource all your technical support services to us while you focus on the growth of your business.
Our ITeS and BPO solutions are driven by advanced technology and enable organizations to surpass their benchmarks in business processes and call center operations. Customer delight is our priority, and we achieve this by maintaining high productivity and quality standards. The solutions are tailor-made to seamlessly meet your business needs.
Our dedicated agents work round-the-clock to provide swift solutions that minimize resolution time and ensure end-user satisfaction. By outsourcing your business processes, you can boost your business and operational efficiency. Join a partnership with Cybage, an industry leader in ad operations, data, and content management, contact center services, and product enrichment.
Cybage offers complete and state-of-the-art Contact Center solutions to serve your extensive needs. The suite is also tailored to offer skill-based/role-based routing, auto-call distribution, call flow management, quality management, and custom reporting, among others. This makes it highly comprehensive for decision-driven operations. Our Contact Center solution allows companies to manage a high volume of inbound and outbound customer communications across a range of channels. Our skilled experts help you operate, manage, and optimize all your call center operations. Our primary focus is on providing customers with efficient and effective customer service and sales assistance.
August 30, 2021
– CXO Outlook
June 23, 2021
– Analytics Insight Magazine
May 24, 2021
– HRDots
May 08, 2021
– ETHRWorld
November 14, 2020
– People Matters
Healthcare and ambient intelligence
August 17, 2022 - Express Healthcare
Shivajyoti Bhattacharjee, Vice President – Healthcare & Life Sciences, Cybage highlights the ways to reduce medical errors and advance healthcare through ambient intelligence
Technology is influencing human behavior, intelligently
July 04, 2022 INDIAai
Debasis Ray, EVP – Hi-Tech and PES, Cybage in his latest article addressed key question on how AI-backed approaches could be put into action to benefit society. Click here to read the full article
Talking People
May 01, 2022 - TravTalk Magazine
Suchitra Pritesh, our Vice President and Global Head of Marketing, shares with TravTalk Magazine her mantra of de-stressing and pursuing her passion in leisure time.
The Future of Digitization: Digital Twins and Vertical Healthcare
March 02, 2022 - Healthcare Business Today
Shivajyoti Bhattacharjee, Vice President – Healthcare & Life Sciences, Cybage in his latest article talk about the future of healthcare through technologies like digital twins and vertical healthcare
Thriving with tech and talent in 2022
February 26, 2022 – TechGig
Jagat Pal Singh, COO, Cybage hghlights how companies can thrive with tech and talent in 2022.
Budget sets tone for making India a global hub in tech innovation: Nasscom
February 01, 2022 - The Times of India
Arun Nathani, CEO and MD, Cybage, shares his views on the Union Budget 2022
February 01, 2022 - Trade Brains
February 01, 2022 – Business Standard
Arun Nathani, CEO and MD, Cybage, shares his views on the Union Budget 2022
Budget 2022 sets tone for establishing India as global tech innovation hub, says NASSCOM
February 01, 2022 – Firstpost
Budget sets tone for establishing India a global hub in tech innovation: Nasscom
February 01, 2022 – Devdiscourse
