EMM continues to grow in India

— SME Channels


By: Jagat Pal Singh, CTO, Cybage

EMM provides a common, cross-platform baseline to set, contain, validate, enforce and update device policies.

What is the current opportunity of Enterprise Mobility in India?

India moved up the ladder in ease-of-doing business as part of the World Bank latest survey. Last few years have seen the use of data and decision making, shortening the cycle of approvals, majorly for the government organizations. And this can be seen as a beginning & a great opportunity for the public sector as well as privatised industries.

The major opportunity for businesses are to balance the human intensive operations while digitizing, personalizing and mobilizing the decision making, anytime, anywhere. For example, for financial industry, it means that a field agent can make decisions based on some real-time inputs from the system, accelerating the loan application and hence the customer conversions. Capturing the documentation electronically over the mobile phone, and running validations based on backend systems, has even allowed the loan process to shorten from few months to just few days.

There are enough opportunities in India for mobility solutions. With the mobile data usage spreading to rural areas, amidst the competitive telecom operators, there is ample data that is available at the finger tips. If there is a mobile literate farmer, they can strategize with creating groups and forum and build on the power of social media for a much needed help, say in times of water crisis.

Industries have been mostly using the mobile for Emails, Calendar, SMS/Texting. But now customer engagement or vendor engagement over mobile Chat/messaging, mobile Social networks has started to grip. Many organizations are spending to build mobile apps to create job specific apps, say expense tracking & approvals too. Organizations are leveraging the BYOD concept to scale to heterogenous mobile environment while minimizing the investments too.

There is still a very large base of users, on the feature phones. The opportunity is to convert those for smartphones, so that users can be engaged with the device features & the larger world of mobile applications.


What are the new global technology trends in the space?

The advancement in this area has been both on the hardware side as well as software upgrades.

Every few months new mobile handsets are rollout with upgrades to camera, processor and the data storage, amongst other things like hardware security (finger print scanning ability or face recognition). Mobile phones and the inbuild sensors are more accurate & provide data capturing features. With every release of the mobile OS, say for iOS or Android, there are new features, that the mobile apps can leverage.

The mobile app global trend is to moving towards

  • Use of AI based voice assistants (like Google Assistant or Alexa or Siri) that can integrate with the mobile apps and provide contactless use of the app features .
  • The availability of immersive technologies, specifically mixed reality (MR) and augmented reality (AR), on consumer and employee mobile devices will facilitate mass deployment for multiple use cases.
  • Virtual Reality is evolving to become a new form of “story telling”, but it has complexities on how to unroll the environments & the development of the same, so that time to market and the adoption rates are faster.
  • Rise in communication and collaboration apps built for an immersive technology

With the rise in IoT, mobile phones are increasingly used as controllers for smart homes or to check on various end points/sensors to further customize these for monitoring and personalization.


What are some of the main challenges for Enterprise Customers in mobility management?

Mobility management or say Enterprise Mobility Management (EMM) is the starting point, to manage anything on a mobile platform, as it’s the logical choice to broker policies for other services and tools. EMM provides a common, cross-platform baseline to set, contain, validate, enforce and update device policies. EMM configures devices and applications for deployment and use, manage updates, and assist with device upgrade and retirement. It also tracks inventories & verify compliance to policies.

It is a tough challenge for IT department to set up the provisioning policies, which are lean and easy to control, for the mobile devices, given that there are various BYOD scenarios adding to complexity.

Security being a central component, both physical device based policies and software data loss & controls need to be validated.

MDM is a key requirement for the mobile devices. A given EMM vendor might support what they call "MAM only" use cases, in which app policies can be applied to apps on devices that aren't enrolled in EMM, whereas another may not. Such containment use cases must leverage controls built into the application, SDKs or wrappers, because the native OS APIs can't be accessed without the "trusted relationship" of an EMM enrolment.

Ultimately, one of the toughest aspect for IT department is to troubleshoot the mobile device problems through inventory, analytics and remote actions.


What are the new technologies influencing the mobility space?

The way we interact with technology is undergoing a radical transformation. The new technologies are disrupting not just by influencing the mobility space, but rather an entire digital journey for the users & organizations alike.

Artificial intelligence (AI) opens up a new frontier for digital business. This is because virtually every application, service and Internet of Things (IoT) object incorporates an intelligent aspect to automate or augment application processes or human activities. The expansion of AI technology has allowed mobile users to completely reposition the value benchmark of existing user experience. Users are beginning to expect more in-depth and predictive mobile app performance. The major tech companies are integrating these AI algorithms into various products to strategically secure users further into their brand ecosystems.

Some cloud implementations use an approach that distributes functionality to the edge.

This approach is being used more frequently as cloud vendors push further into the IoT market. Although the IoT is a strong driver for a cloud-to-the-edge approach, this approach is benefitting mobile, as it is an important channel for the edge implementations. In longer term, we should anticipate to see more edge implementations

The user experience is undergoing a significant shift in how users perceive the digital world and how they interact with it. Conversational platforms are changing the way in which people interact with the digital world. Virtual reality (VR), augmented reality (AR) and mixed reality (MR) are changing the way in which people perceive the digital world. This combined shift in both perception and interaction models leads to the future immersive user experience.

Blockchain technologies offer a new paradigm in how businesses and individuals interact and transact, offering the promise of transforming business and society. From its origins in bitcoin & bitcoin mobile wallets, blockchain has evolved to become a collection of technologies that offers the potential of value generation across all industries. Blockchain aims to improve current business processes, and records management. While these two areas are important, we believe that investigating the possibilities of digital assets and the new business and computing paradigms of decentralization offered by blockchain holds significant potential.


What should be the approach of any partner when adding more solutions to their mobility portfolio?

Before development can begin on user stories, it’s advisable to refine the level of details to an extent that even the specifics of functionality & the success criteria of each requirement is documented. It's best to avoid a big bang approach & make Minimum Viable Product (MVP) integral to this process because it will represent the core features that will bring benefits to the users. 

Mobile analytics will accurately prioritize high-value features and improve the overall UX during initial development, as well as provide benefits after release as a standard component of the app's business-as-usual activity. This ensures that continuous integration efforts focus on features that add value

The mobile apps should have the agenda to increase revenue, reduce costs & engage with customers. Hence measuring the end goal, with the intended solutions, is a continuous effort for each feature increment.


What is the way forward for the channel in this space? Where do you see the mobility market in the next three years?

With the accessibility of immersive technologies across billions of mobile devices, it is anticipated that the adoption of immersive technologies over the next few years. We see this getting reinforced by Apple & Google, by the widespread availability of AR development kits such as ARKit for iOS and ARCore for Android. Both are platforms have been very aggressive to deliver AR capabilities to users' mobile devices & should continue to do so. Going forward, consumers and employees may not even be aware & will assume experiencing immersive technologies, like a more natural/default part of the apps.

Use of bots in mobile apps & other immersive experiences for collaboration & communication will only be on the rise. And applications of mixed reality use cases for the same should further drive the need.

Commerce, entertainment, gaming and social will drive the adoption of immersive technologies in the nearer future, through training, data visualization and simulations. This should drive wider adoption as the technology & user experience improve.

Social media analysis points to a continual increase in conversations across multiple disciplines for immersive technologies. Major ecosystem providers like Microsoft, Facebook, Apple, and Google, will continue to drive the intrinsic value.

e-magazine Link: http://www.smechannels.com/november-issue-2018/