The key aspects of this role:
- Responsible for understanding and implementing the requirements around Adobe Analytics
- Cognitive ability to understand, translate client requirements both from business and technical space and provide solutions to achieve those
- Create reports and dashboards using advanced Ms Excel skills as end deliverables
- Planning and implementing methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager
- Driving and managing analytics and business teams through requirements gathering, solution design, planning and implementation and reporting
- Providing meaningful insights through analysis of website data
- Ability to perform end-to-end implementation of analytics account by drafting requirement document, project plan, technical document containing project specifics and implementation of requirements
Requirements:
- 6+ years of experience in implementation of Adobe Analytics
- Experience in Tag Management, preferably in Adobe DTM and/or Launch
- In-depth knowledge of web analytics
- Knowledge and understanding of digital marketing
- Experience in reporting
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