Founded in the 1900s, with headquarters in Japan, the client is one of the world’s largest advertising and media agency networks.
Since its inception, the client has grown to expand its operations in more than 140 countries, providing premier brands with marketing, media, and digital communication services to create, manage, and optimize customer experience.
The client wanted to transform the way digital campaigns were being managed and optimized.
The aim was to move from the manually controlled campaign lifecycle management system, which was ineffective, inefficient, and tedious, to a fully automated system.
The manual processes made data integrity a challenge, inflating the risk of errors in the setup, maintenance, and reporting of campaigns.
Moreover, as the scale of campaigns grew, the existing manual approach struggled to handle multiple KPIs effectively, especially in custom bidding scenarios.
They sought to implement automations to tailor their campaign metrics, such as time of the day, device type, creative size, or exchange, to optimize the campaign performance.
The client needed a scalable, automated solution that could reduce errors, strengthen data accuracy, and enable advanced, multi-KPI optimization to unlock better outcomes from their digital investments.
They also required an AI/ML-driven solution to intelligently analyze large-scale data, generate predictive insights, and continuously optimize campaigns beyond the limits of manual or rule-based approaches.
We addressed the client’s challenges by developing a fully automated AI/ML-driven framework to optimize campaigns, eliminate manual inefficiencies, and streamline workflows through end-to-end automation.
Our solution applied advanced machine learning models to accurately analyze campaign data at scale, uncover performance patterns, and generate predictive bidding strategies tailored to the campaign goals and KPIs.
We further implemented a multi-KPI optimization framework with a waterfall model and ensured campaigned outcomes aligned with business objectives.
We integrated third-party data sources such as IAS and DV to improve decision-making, while automated validation layers improved data accuracy and minimized errors.
Real-time dashboards and performance alerts ensured the traders get dynamic visibility into campaign success, driving data-led actions.
This architecture was designed to scale and supported by MLOps practices and robust CI/CD processes to enable continuous improvements.
We hosted this secure, modular web-based application on GCP to empower the trade teams to run large-scale campaigns with enhanced precision, agility and confidence.
Our solution gave the client a strong competitive advantage in the programmatic advertising space by bringing advanced automation and machine learning capabilities in-house.
The seamless integration with third-party providers like IAS and DV ensured richer, detailed insights and accurate optimizations.
Designed to scale, the production-ready platform was deployed across multiple clients and used by traders to manage multiple KPIs through a waterfall setup that aligned the optimizations with business goals.
This not only enhanced the operational efficiency but also ensured complete control over the optimizations made with the ability to tailor changes as per the brand preferences.
Our data analytics and AI/ML solutions were 100% compliant with the Secure Software Development Standard [SS002], ensuring robustness and stringent security in every deployment.
We implemented optimization for all C-suite KPIs, such as CPM and CPC and integrations with third-party data providers such as IAS and DV.
We achieved Floodlight-based optimization for tracking accuracy and enhancing campaign performance measurement.
Innovation | Integration Expertise | Operational Excellence | Scalability & Reliability | Client-Centric Agility
The platform enabled seamless scalability for the client across new markets and campaigns.
Advanced automation and integrations ensured future readiness for evolving technologies.
Secure Software Development Standard [SS002] compliance ensured robust security, flexibility, and a strong foundation for long-term innovation and growth.
