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Facilitated Social and Digital Transformation With Bespoke Marketing Solutions

Success Story

Services:
  • Digital Transformation

Australia’s #1 Tile Retailer Saw a 1.5X Revenue Increase With Cybage

Media & Advertising
Posted On: 21 March, 2024

About the Client

  • Australia’s leading tile retailer offering stunning tile collections to the country’s corporate, lifestyle, and home furnishing industries.
  • Market leader in tile, stone, and timber flooring.
  • Its specialties include floor and wall tiles of glass mosaic and ceramic, glazed porcelain, fully vitrified porcelain, glass, marble, granite, and other natural stones.

Business Needs

  • Build, raise, and measure brand awareness.
  • Expand in the New South Wales territory.
  • Increase ROI from paid campaigns.
  • Increase e-commerce orders and online traffic.
  • Target and convert local audiences.
  • Streamline tracking mechanism.

Solutions

  • Undertook the website’s technical, design, and navigation analysis.
  • Implemented marketing automation platform to boost omnichannel personalization, customer engagement, and conversions.
  • Made use of Google paid ads for creation of various campaigns and their management and audits.
  • Launched smart online strategies based on consumer intent, interest, geography, time, and device.
  • Supported on-page optimization and brand building activities.
  • Fixed over-optimized URLs, broken pages, and usability issue.
  • Undertook keyword research, content theming and mapping, and social media paid marketing for Facebook and Instagram.
  • Phased out generic Google Search, Display, and Remarketing campaigns.
  • Optimized shopping campaigns with shopping ads and data feed management.
  • Combined branded keywords with intent keywords and call outs.
  • Set up right attribution models and conversion pixels at the backend.
  • Fixed data reporting issues and ironed out factors causing duplicate representation in some channels.

Business Impact

  • Achieved 1.5x revenue growth.
  • Increased revenue by 32% YoY and ROAS by 51.24% QoQ via paid campaigns.
  • Increased e-commerce conversion rate significantly by 46% YoY and 25% QoQ.
  • Increased soft metrics/conversions by 21% QoQ.
  • Amplified revenue via SEO by 45% Website by 40%.
  • Improved website traffic by 15% and users by 10%.
  • Generated and boosted revenue from New South Wales by 35%.
  • Multiplied social reach and other engagement metrics via Facebook campaigns.
  • Proliferated website orders by 33% YoY and 19% QoQ.

Technology Stack

Facilitated Social and Digital Transformation With Bespoke Marketing Solutions_Techstack
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