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Services:
  • Digital Transformation

Leveraged RPA Bots for Enhanced Process Efficiency and Scalability to Attain Optimized Output

Media & Advertising
Posted On: 21 March, 2024

About the Client

  • Is ranked among the top 5 media agencies globally with $60B+ in annual media spend
  • Is focused on creating, integrating, and seamlessly scaling intelligent and imaginative technology-enabled services and solutions with premium partners such as Google, Meta and Amazon
  • Specializes in providing IT products and services for the media advertising industry

Business Needs

  • Identify and digitally transform time-consuming and erroneous critical business processes
  • Optimize costs and reduce dependency on third-party services/applications to scan and/or type documents sent via postage/email
  • Simplify and streamline the process of extracting and printing vendor invoices for the employees
  • Automate various tasks such as uploading information to the central billing system and collecting and combining budget rollups
  • Optimize the manual tagging process for invoices to be more efficient
  • Scale and maintain bots to match the work requirements

Solutions

  • Used innovative in-house smart solutions to reduce dependency on third-party solutions
  • Automated billing, invoicing, and budget tracking workflows to increase efficiency and reduce the labor-intensive and time-consuming tasks
  • Automated data insertion into the client system while logging and highlighting non-taggable scenarios for an accurate and streamlined process
  • Built an ‘Automation Operations Center’ to support and scale automation, ensure best practice implementation, and provide proactive and reactive support via ticketing
  • Set up a team responsible for day-to-day operational effectiveness, including support and maintenance of existing Bots

Business Impact

  • Processed 1000+ emails daily, reducing the processing time from 80 hours to 10 hours
  • Minimized dependency on third-party programs and costs incurred on the use of AI/ML by preprocessing invoice data
  • Optimized budget rollup processing time from 1 month to 6 hours
  • Reduced the manifest creation and PDF stamping process time from 10-person hours to 30 minutes
  • Eliminated human-bound errors substantially for a more reliable process
  • Implemented a mechanism to process over 2000 transactions per day accurately and swiftly and reduced processing time by 80%

Technology Stack

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Cybage Helped in Optimizing Output and Enhanced Process Efficiency With RPA Bots_tech stack
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