The client is a prominent Out-of-Home (OOH) digital advertising Supply-side Platform (SSP) that serves publishers and advertisers, enabling dynamic ad delivery on digital displays. By leveraging real-time data and automation, the platform helps maximize audience engagement and ad effectiveness.
A leading Out-of-Home (OOH) digital advertising company wanted to modernize its platform to support rapid business growth and deliver a seamless advertising experience at scale.
By partnering with Cybage they aimed to ensure:
- Reliable and responsive ad delivery during peak traffic periods, especially across their Eastern Time Zone markets.
- Enhanced platform scalability for accommodating increased advertiser demand and ad inventory.
- Reduced manual operational effort by implementing automated scaling and reconciliation processes.
- Infrastructure efficiency for optimized resource utilization and reduced operational costs.
- A centralized data warehouse for greater data accessibility and reporting capabilities.
- Faster, data-driven decision-making through timely and actionable business insights.
- Stronger support for future growth and innovation in the digital advertising ecosystem.
To support the client's rapidly growing digital advertising platform, Cybage designed a cloud-native, highly available architecture and optimized for large-scale ad delivery, real-time bidding, and data-driven decision-making.
- We also architected a resilient multi-region AWS environment with automated failover capabilities to ensure continuous platform availability and business continuity.
- By leveraging Amazon EKS to run containerized microservices across multiple availability zones, we enabled high scalability, fault tolerance, and operational flexibility.
- Our experts implemented a robust CI/CD framework using GitHub, Buildkite, and infrastructure automation tools to accelerate deployments and improve release reliability.
- An event-driven processing architecture was established using AWS managed services to support high-volume ad requests, bidding workflows, notifications, and downstream integrations.
- We built a centralized data platform leveraging Amazon S3, MWAA (Airflow), and Snowflake to streamline data ingestion, transformation, and analytics.
- Application performance was optimized through intelligent caching strategies using Amazon ElastiCache, reducing latency for business-critical workloads.
- Near real-time reporting and business intelligence were enabled through seamless integration between Snowflake and Looker. This empowered operational and commercial teams with actionable insights.
- We strengthened platform security through network segmentation, private infrastructure components, and fine-grained IAM-based access controls.
- By automating operational workflows, data processing, and background services, Cybage improved operational efficiency and supported ongoing growth for the platform.
The cloud transformation modernized the client's advertising ecosystem and laying a stronger foundation for future expansion. Through infrastructure modernization and workflow automation, the client achieved:
- Reliable ad delivery and uninterrupted service during periods of high demand, enhancing the experience for publishers and advertisers.
- Improved visibility into campaign performance, supported by faster access to analytics and centralized reporting capabilities.
- Greater agility in responding to changing business requirements, customer expectations, and market opportunities.
- Enhanced operational resilience through robust recovery and failover capabilities.
- Optimized infrastructure utilization by aligning resource consumption with actual demand.
- Increased capacity to support expanding advertising inventory, audience segments, and transaction volumes while maintaining operational efficiency.
