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Enhanced Guest Profiling and Personalization with Modern Hospitality IT Solutions

Travel & Hospitality
Posted On: 22 March, 2024

About the Client

Is a trusted hotel partner operating across 176 countries

Provides innovative cloud-based solutions to help increase revenue

Helps more than 25,000 customers drive better business decisions

Its services include:

  • Business intelligence 
  • Reservations & booking engine 
  • Media (web/ video) 
  • Guest management system

Business Needs

Build personalized guest relationships that strengthen loyalty and repeat business

Enhance customer experience with simpler and easy-to-use UI

Derive deeper insights and a 360° view of guest profiles

Identify and use different approaches to increase sales productivity

Implement targeted communication to increase engagement and drive incremental and sustainable revenue

Set up different marketing strategies including remarketing for better customer retention

Create personalized experiences through segmented and targeted campaigns

Solutions

Created individual guest overviews to consolidate data sources and manage unique guest profiles

Performed website optimization to capture abandoned bookings and recover lost reservations

Simplified database queries for retargeting guests by creating filters based on source, location, age, and top guests

Provided a configurable mechanism for loyalty rewards program to provide opportunities for retaining guests

Integrated hotel inventory distribution services for seamless property management

Enabled easy ‘Guest Portal’ and ‘GMS’ integration with drag & drop options to build unlimited survey forms and gauge guest intent and satisfaction

Developed a linear and frictionless workflow to encourage the use of personalized marketing and transactional emails to increase guest engagement

Ensured multi-property and detailed email performance reporting with revenue metrics, loyalty dashboard, reservation reports, and guest survey reporting

Incorporated bundled booking features to provide guests with customized packages for enhanced experiences

Business Impact

Marketing automation increased conversion rate by 50%

3x higher email conversion rates than social media with a 17% higher value per conversion 

29% higher open rate and 41% higher click rate than blast emails

Over 7% incremental monthly bookings from personalized remarketing emails

15% increase in the conversion ratio with the use of a room upgrade engine

400000+ reservations generated from email marketing every year

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