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We Enhanced Accessibility and Customer Experience in Banking with Salesforce

FinTech
Posted On: 20 April, 2026

About the Client

The client is a financial cooperative offering a wide range of financial services, including checking and savings accounts, credit cards, loans, insurance, and assistance with auto purchasing. As one of the largest credit union, they serve over 500,000 members across 20+ branch locations. Members also benefit from access to over 30,000 ATMs and robust digital banking services.

Business Needs | The Shift to an Online Application for Seamless Account Management

  • The client's existing system required business owners to visit a physical branch to open a business account, a process that was often time-consuming and inconvenient. Businesses today expect seamless online services that save time and reduce operational efforts. To meet these expectations, the client sought to develop a new application.
  • The proposed application was intended to enable business customers to open and manage their business accounts entirely online without the need to visit any branch.
  • With this application, the client could enhance the customer experience, attract new business members, and stay competitive in the financial services market. Additionally, Cybage's solutions supported the client's sustainability goals by reducing paper-based processes and minimizing in-person visits.

Solutions | Streamlined Digital Account Opening Solution with Salesforce

Cybage developed a complete digital account-opening solution that streamlined the process for users.

  • We built a public-facing website where customers could access and complete the digital account-opening form, making it easier to use. We also designed an access OmniScript to guide end users through each step in an intuitive and structured manner.
  • We integrated Salesforce with the Meridian system to enable automated data verification and approval workflows, reducing manual intervention.  We also created custom Salesforce objects to store and manage application data within the organization securely.
  • The solution was connected with Socure for advanced customer KYC (Know Your Customer) checks, enhancing security and compliance.  
  • We also configured Bitbucket for efficient code versioning and merging, making it easier for the team to collaborate.  

Business Impact | Enhanced Digital Onboarding and Customer Experience

  • Eliminated the need for branch visits and improved accessibility through smooth digital onboarding for business customers.  
  • Helped to improve customer experience, leading to higher satisfaction and stronger loyalty.  
  • Reduced manual paperwork and sped up account activation, making operations more efficient.  
  • Drew in more businesses that prefer digital services, supporting membership growth and revenue opportunities.  
  • Strengthened the client's brand positioning as a customer-centric financial institution.  
  • Contributed to environmental sustainability by minimizing the use of paper and the need to travel.

Technology Stack

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We Enhanced Accessibility and Customer Experience in Banking with Salesforce
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