Target the Right Audience with Cybage, Your Trusted AdTech Provider
The advertising industry is constantly evolving. New technologies and systems are being designed and more effective means of identifying and addressing customers are being discovered. All this is helping derive a better measurement of media and return on ad spend (ROAS) while ensuring compliance with privacy regulations.
AdTech has revolutionized the dynamics of media trading, enabling marketers to deliver targeted messaging to a relevant audience by automating media transactions in real-time. Programmatic solutions have proved their value to the dynamic and logistically complex digital advertising industry. With the wide acceptance of programmatic advertising across channels, organizations are devoting more of their digital ad spend to AdTech solutions.
Crafting an effective advertising strategy has become complicated due to a fragmented industry. The online advertising marketplace is more crowded than ever with ad networks, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data aggregators & providers, DMPs, CDPs, and social media companies, among others. The value addition provided by such entities in the context of advertising operations has reached unprecedented levels.